Media Executive

Overview The purpose of the role is to: Responsible for execution of media strategy planning on Pepsi and other’s brand, based on the media campaign brief of RemainCo media team, co-work with team on campaign strategy planning proposal delivery and revision. In charge of execution of media performance tracking, alert any risks of campaign for related stakeholders. Responsible for weekly tracking performance report and campaign status report. In charge of material request management, deliver MR report to production team and manage the projects deliver on time. Daily connect with RemainCo Media team and Media Agency for campaign status alignment. Support media lead to conduct any projects as needed. Working with ChBS internal teams to deliver success Responsibilities Familiar with China traditional media & digital media trends. With experiences of tailor-made media strategy to drive brand relevance. Responsible for the proposal execution of brands campaign planning, prefer 3+reach planning (TV/OTV/OTT) and digital media planning. Responsible for daily media campaign tracking alerts, familiar with the tracking methodology and 3rd party tracking tools. Responsible for weekly tracking report delivery with reasonable insights, daily connect with RemainCo media team and media agency to ensure campaign success. Responsible for material requests report management, both traditional and digital media channel. Support on spot plan management Support data analysis on post-buy report and post campaign review. Support data analysis on any other requests such as annual operation plan, master plan, competitor analysis, etc. Qualifications Experienced in brand media strategy planning with 2C industry experience such as FMCG, E-commerce, 3C, 4A media agency etc. Experienced in media operation process with different stakeholders of advertiser, agency, media, and 3rd party tracing company. Strong knowledge on PPT visual reporting and Excel data analysis reporting Ability to work in a fast-paced, demanding and deadline-driven environment Fluent in written Chinese/English is a must, fluent in English speaking is a plus. Bachelor’s degree above. 3+ years’ experience in media strategy and planning Excellent project management and organizational alignment kills Strong attention to detail with logic mind