Brand Manager HIV

Site Name: Vallensbaek Strand Delta Park Posted Date: Dec 5 2022 Why GSK? Uniting science, technology and talent to get ahead of disease together GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. Getting ahead means preventing disease as well as treating it, and we aim to impact the health of 2.5 billion people around the world in the next 10 years. Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together. Find out more: Annual Report 2021 Brand Manager HIV In this role you will… Accountable for developing the tactical marketing part of the operational plan as well as providing operational support to the account plans creation (in close collaboration with sales) Accountable for actively contributing into the cross-functional team activities in every account Continuously seek customer and market insights and embed those into all brand activities by synthesizing qualitative feedback from various sources (field GEMBAs, market research reports, customer visits, FLSL feedback, etc) with quantitative feedback available through various data sources and reports Provide relevant inputs to financial forecasting (pre-DRM) such as launch or reimbursement timelines Manage brand A&P spend Drive and track marketing campaign performance with the use of analytics, KPI and dashboards/tools Accountable for utilisation of MCCP & S&T process as to target right customers with right channels and optimised frequencies as well planning a relevant MCM mix to ensure an omnichannel experience for our customers Selecting and adopting global and cluster customer material in collaboration with MOC and the coordinators Print & Digital Content: Creating / Amending local content to capitalize on business opportunities E-mail: Proper utilization of e-mail channels (Adobe Campaign & Veeva) E-detailing Creating / Amending local content in line with the strategies Webinars: Support local organization of cluster driven webinars, and local webinars in alignment with the TAL Portal: Maintenance of GSKPro HCP Portal & Consumer Portals (if relevant) throughout the year. Responsible for ensuring GSK policy compliance of content on owned/operated web site (HCP Portal) Social Media: Creating / Amending local content to increase share of voice in social media, if relevant Why you? Qualifications & Skills: University degree on relevant field (Science, Medical or Commercial) Fluent in Danish and English, speaking and writing 3+ years of marketing experience preferably from Pharmaceutical/Consumer Healthcare organisation Good understanding of the local industry association rules of pharmaceutical promotion is preferred Proven track-record in delivering effective channel-specific omnichannel strategies and campaigns Experience in independent decision making by utilizing market data & sales data Experience of developing, implementing, and measuring digital channels at the local country level Customer engagement or Sales experience Preferred: knowledge and experience from given Therapy Area Authorized Sales representative Ability to drive priorities in collaboration with key stakeholders, manage projects end to end with cross-functional teams Strategic thinking, analytical and problem-solving approach Good planning and time management skills, with ability to multi-task and work under pressure Flexible thinking and oriented to continuous improvement and driving changes across cross functional stakeholders - able to interact and build strong and credible relationships at all levels Proven track-record in delivering operational excellence in customer communication *LI-GSK
LI-GSK GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. Getting ahead means preventing disease as well as treating it, and we aim to impact the health of 2.5 billion people around the world in the next 10 years. Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a workplace where everyone can feel a sense of belonging and thrive as set out in our Equal and Inclusive Treatment of Employees policy. We’re committed to being more proactive at all levels so that our workforce reflects the communities we work and hire in, and our GSK leadership reflects our GSK workforce. If you require an accommodation or other assistance to apply for a job at GSK, please contact the GSK Service Centre at 1-877-694-7547 (US Toll Free) or +1 801 567 5155 (outside US). GSK is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class. Important notice to Employment businesses/ Agencies GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site. Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, GSK may be required to capture and report expenses GSK incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure GSK’s compliance to all federal and state US Transparency requirements. For more information, please visit GSK’s Transparency Reporting For the Record site.