Retail Marketing Manager- Philadelphia

Site Name: USA - Pennsylvania - Philadelphia Posted Date: Dec 5 2022 This role will be responsible for helping drive optimal vaccine availability and pull-through with retail pharmacies – one of the adult vaccines most prominent channel. The main objective of this role is to work with Integrated Account Leads and Retail Account Managers (if in place) to help ensure GSK adult vaccine portfolio is stocked with retailers, that they prioritize vaccination and GSK’s vaccinations and ensure pull through across stores and pharmacy staff. Responsibilities include (but are not limited to): Partnering closely with the Integrated Account Lead and Retail Account Managers on building strategic account plan Partnering closely with Director, Retail Marketing on key strategies, tactics and partnerships as well as above retailer initiatives and supporting retail performance narrative. Own specific retailer performance tracking and narrative including ability to identify successes and areas of opportunity. Developing and executing on a field engagement plan to support the account managers In depth understanding of retailer including company strategies and priorities, store locations, performance, and priorities. Acting as a liaison and communication point for assigned area(s) beyond specific retailer. Identify and develop solutions to address vaccination needs for customers (at local, district and national levels) Develop resources (brand or above brand) to support selling teams responsible for the customer engagement and ensure approval through copy review processes. Develop strategic account plans for the customer and work with customer and IAL on joint business plan; Work together with consumer and hcp marketers on brands to align on customer needs and budgets/resources. Responsible for reviewing in market campaign reporting and post campaign reviews and make optimization recommendations. Work with internal teams and outside agencies/vendors to define project scope, timelines, and deliverables. Draft creative briefs and other necessary requirements documents to support the development of campaigns. Provide direction and support to project teams and implement changes when needed in order to achieve project objectives Routinely engage with the field and our customers to understand their needs for the development of relevant customer value propositions Why you? Basic Qualifications: BS/BA degree 4 + years pharmaceutical sales, marketing or related experience Ability to travel as required (<25%) Preferred Qualifications: • MBA • 2 years of retail marketing experience • US Vaccines marketing and/or sales experience • Knowledge of vaccines, US market dynamics and characteristics • Knowledge of U.S. healthcare system, marketing channels and drivers Demonstrated leadership experience. Willingness to challenge the status quo and take end to end ownership of proposed solutions. Experience leading retail pharmacy initiatives and/or partnerships on behalf of the manufacturer Experience effectively collaborating and influencing colleagues in the commercial organization, both in-person and remotely • Brand management experience, including demonstration of scientific knowledge and competitive knowledge within therapeutic areas and individual assets (vaccines experience preferred) • Experience setting and gaining alignment around brand strategies - particularly in complex and novel environments • Strong listening skills with the ability to prioritize and incorporate different perspectives across medical, clinical, commercial, customer and other functions Solutions-oriented. Able to bring out the best thinking from cross-functional partners and keep team(s) focused on the end goal • Demonstrated analytical skills- ability to understand drivers of performance, synthesize and accurately draw conclusions from data and apply results of market research to inform decision making • Multi-channel marketing campaign development experience • Demonstrated understanding of channels, pricing and appropriate market access strategies • Customer facing experience preferred Why GSK? Our values and expectations are at the heart of everything we do and form an important part of our culture. These include Patient focus, Transparency, Respect, Integrity along with Courage, Accountability, Development, and Teamwork. As GSK focuses on our values and expectations and a culture of innovation, performance, and trust, the successful candidate will demonstrate the following capabilities: Agile and distributed decision-making – using evidence and applying judgement to balance pace, rigour and risk Managing individual and team performance. Committed to delivering high quality results, overcoming challenges, focusing on what matters, execution. Implementing change initiatives and leading change. Sustaining energy and well-being, building resilience in teams. Continuously looking for opportunities to learn, build skills and share learning both internally and externally. Developing people and building a talent pipeline. Translating strategy into action - a compelling narrative, motivating others, setting objectives and delegation. Building strong relationships and collaboration, managing trusted stakeholder relationships internally and externally. Budgeting and forecasting, commercial and financial acumen.
LI-GSK GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. Getting ahead means preventing disease as well as treating it, and we aim to impact the health of 2.5 billion people around the world in the next 10 years. Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a workplace where everyone can feel a sense of belonging and thrive as set out in our Equal and Inclusive Treatment of Employees policy. We’re committed to being more proactive at all levels so that our workforce reflects the communities we work and hire in, and our GSK leadership reflects our GSK workforce. If you require an accommodation or other assistance to apply for a job at GSK, please contact the GSK Service Centre at 1-877-694-7547 (US Toll Free) or +1 801 567 5155 (outside US). GSK is an Equal Opportunity Employer and, in the US, we adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class. At GSK, the health and safety of our employees are of paramount importance. As a science-led healthcare company on a mission to get ahead of disease together, we believe that supporting vaccination against COVID-19 is the single best thing we can do in the US to ensure the health and safety of our employees, complementary workers, workplaces, customers, consumers, communities, and the patients we serve. GSK has made the decision to require all US employees to be fully vaccinated against COVID-19, where allowed by state or local law and where vaccine supply is readily available. The only exceptions to this requirement are employees who are approved for an accommodation for religious, medical or disability-related reasons. Important notice to Employment businesses/ Agencies GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site. Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, GSK may be required to capture and report expenses GSK incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure GSK’s compliance to all federal and state US Transparency requirements. For more information, please visit GSK’s Transparency Reporting For the Record site.