VP/GM, Clinique & Lab Series, Asia Pacific

The successful incumbent will act as the Steward of Clinique and Lab Series brand equity in the region; responsible for developing and implementing the relevant brand strategy for the region. He/she will work in conjunction with Regional President, manage and lead the brand team to execute the brand strategy that will drive the business - achieving sales, market share, growth, and profitability targets for the brand in the region. Also, to act as conduit between the Global Brand team and the regional affiliate markets in all areas of brand business, to translate and represent market needs to New York and global marketing expectations to markets. Key Responsibilities Achieve financial targets while building and protecting brand equity Develop the regional P&Ls for the brands in conjunction with New York. Own and commit to delivering these Achieve market share and P&L targets Ensure that Brand image and position are maintained correctly in people and materials, particularly at the point of sale Ensure appropriate implementation of Brand identity tools in markets. Ex: merchandising guidelines, media positioning, catalog advertising, product assortment, sales staffing, and store/site selection Ensure that markets receive continuous training on Brand philosophy and products Works with relevant departments to create and schedule Brand training and sales seminars Help coach members of the affiliate to understand Brand dynamics, how to achieve objectives, and the effectiveness of strategies/tactics Represent the Brand professionally and positively when interacting with affiliates, customers, business partners, and representatives of advertising agencies, the press, and the government Meet with key trade partners and endorse Brand strategies Ensures that Brand objectives are clearly understood and implemented by affiliate agencies Manage Operational Effectiveness - advise and partner with Brand managers in affiliates Direction-setting Act as a consultant and guides affiliate Brand Managers to: Consider global Brand objectives to set challenging yet attainable Brand sales and profit goals for the affiliate Consider global brand guidelines and offerings to develop marketing and sales strategies to maximize sell-through Formulate Brand marketing objectives and programs for the affiliate Make product selection, assortment, and pricing decisions Make decisions on promotional items (including collateral) and creative concepts Develop marketing and media plans, calendars, and tools Develop Sales objectives, plans, and programs Develop plans for Training, Merchandizing, Store Design, and PR Thoroughly reviews/approve final country plans, their marketing, and media calendars Provide input into fiscal plans and budgets Attend on-site preliminary budget reviews as needed. Reviews budget plans with Regional Finance Director Review media and advertising choices concerning image building and supporting the marketing calendar, and when necessary, negotiate rates with the agreement of the General Manager Collaborate with market General and Brand managers to make decisions around distribution expansion, space, location, and store design for key doors Provide input to the international Brand head to inform international strategy Goal, budget, and plan execution Ensure consistency of implementation across the region concerning pricing, product assortment, the marketing calendar, and media strategy Follow-up on correct product positioning and proper execution of advertising Ensure proper implementation of top door strategy in relevant markets and strong local execution of marketing programs Ensure an integrated regional brand strategy across all key functional areas Marketing, Training, Public Relations, Merchandizing, and Store Design needs Support Brand and Sales Managers develop strong service and sell-through systems Review quarterly Brand data (including sell-through data) and budget results with the market and regional Finance to proactively remedy potential problems. Agree upon adjustments required to achieve Brand targets. Coordinate marketing and advertising activity (e.g., simultaneous execution of major launches) within the region Support brand managers in a range of activities associated with new doors and market launches e.g., product registration/forecasting, ordering testers, choosing space/location, hiring/training advisors, developing the marketing calendar and launch plans, establishing retail prices, and training brand personnel Monitor plan execution with special attention to major launches Conduct post-launch evaluation analysis of major programs The interface between New York and markets in the region Draft and share annual plan guidelines with Brand managers Ensure consistent interpretation of Brand global objectives and strategies Communicate proposed deviations on sales and profit goals and requests for variation in the product, pricing, promotions, creative concepts, and media plans and tools to New York; negotiates differences Support Brand Managers in collaborations with: Global Marketing & Product Development to develop regional or exclusive products, when necessary Brand Marketing, Creative, Visual Merchandizing, and Packaging to develop promotional items and creative concepts, and packages specifically for the region Global Communications to develop communication guidelines and action. Work with Global/International Education teams and Brand Management to develop training tools. Ensure that affiliates receive products, promotional material (including collateral), communication formats, artwork, and other support within timelines Expedite problem-solving for the markets Coordinate between New York and markets to ensure that local product registration is done according to established timelines ‘Voice of the region’ regarding program effectiveness across key strategic functional areas, including Marketing, Store Design, Merchandising, Public Relations, and Training Lead role in Product Councils Ensure visibility of regional needs in New York Improve Business Processes - facilitate intra-regional communication, innovation, and sharing of best practices Leverage pan-regional resources and knowledge to strengthen affiliate business development and competitive advantage Host Regional Roundtable Meetings and other forums to bring markets together to debate key issues Work with other brands on joint projects and studies Lead affiliate Brand management in efforts to identify opportunities for streamlining operations, reducing costs, and implementing financial and management technologies to enhance the efficiency of Brand operations Continuously evaluate, with affiliate Brand Managers, competitive challenges, and growth opportunities Monitor competitive activity and trends in markets, customers, products, prices, and channels Conduct regional trend analysis on P&L by the door, promotions, product price structures, product profiles, trade term practices, and competitor positioning Identify opportunities and risks and develops recommendations for appropriate action Constantly search for new business opportunities, whether in new distribution, new markets, or existing. Lead and Develops People - develop brand staff in affiliate markets Work with Brand Managers, General Managers, Human Resources, and other key personnel to develop strong Brand teams in the affiliates Provide input in the hiring process of all Brand personnel and be closely involved in selecting new Brand Managers and other key Brand positions Collaborate with local and global management to assess the strengths and developmental needs of affiliate Brand personnel to identify career development needs and conduct appropriate succession planning Provide new Brand Managers and other key executives and distributors with a solid orientation to the Brand Ensure proper training of all point of sale, area management, and office personnel Identify Brand training needs. Ensure that strengths and skills of personnel are developed; monitor training with further coaching and counseling as needed Provide input on Brand managers’ goal setting, bonus objectives, and performance reviews and provides feedback on Brand manager performance Influence others to achieve complex goals Resolve conflicts and negotiates in-win solutions Acknowledge the views and contributions of others Qualifications Key Requirements Over ten years of marketing and sales experience, preferably in the beauty, cosmetics goods, luxury, or CPG industry with leadership role in a global business Good track record in managing one or more brands on a national or multi-national level Experience with all aspects of brand management (Product Marketing, Consumer Engagement, CRM) with strong understanding of APAC’s regional business landscape Strong strategy thinker who can identify the implications of macro trends of the business, potential problems and opportunities in short and long terms Experiments with new concepts and approaches. Comes up with creative solutions to complex problems Excellent communication skills with strong influential capabilities – knows how to get buy-in and build a network of support. Job: Marketing Primary Location: Asia Pacific-CN-HK- Job Type: Standard Schedule: Full-time Shift: 1st (Day) Shift Job Number: 2225117