Branding and Product Marketing-Freight Forwarding

<b>Role - Branding and Product Marketing-Specialist</b><br> <b>Location - Qatar</b><br> <b>Job Status - Permanent </b><br> <b>Industry</b> : <b>Freight Forwarding</b><br> Responsible for developing and overseeing execution of marketing campaigns by integrating various<br> elements - e.g. digital, print, events etc., and supporting the development of the company brand(s) and<br> ensuring compliance with brand guidelines and standards in all campaigns<br> <br> <b>Job Description:</b><br> • Conduct market research to find answers about consumer requirements, habits and trends and to identify event<br> opportunities and generate interest;<br> • Work with Business Units on marketing/promotion products - branding, slogan;<br> • Design logo/brand and marketing collaterals;<br> • Brainstorm and develop ideas for creative marketing campaign;<br> • Develop and create collaterals to promote Company brand and its products and services including brochures,<br> customer newsletters, animation videos, ...etc.;<br> • Develop and execute marketing campaigns to promote the company's brand and its products and services;<br> • Identify media outlets for campaigns;<br> • Liaise with external vendors to execute promotional events and campaigns;<br> • Manage the advertising agency and other vendors;<br> • Measure success of various marketing campaigns and Conduct pre- and post - event evaluations and report on<br> outcomes;<br> • Help promote uniformity and consistency of brand;<br> • Develop and execute brand management plans;<br> • Ensure appropriate branding for all events and collateral;<br> • Be the brand custodian and responsible for Company brand internally and externally;<br> • Enforce brand marketing guidelines in trademarks, logos, and publications;<br> • Drive / support growth in brand awareness, recognition and loyalty across business units;<br> • Analyze and support both category and cluster marketing plans to align with brand strategy and achieve annual<br> operating plan goals.<br> • Perform any other Job-related functions as assigned<br> <br> <b>Qualification;</b><br> - BSc/BA in marketing, communications or equivalent<br /><br />With over 90 years' combined experience, NES Fircroft (NES) is proud to be the world's leading engineering staffing provider spanning the Oil &amp; Gas, Power &amp; Renewables, Infrastructure, Life Sciences, Mining, Automotive and Chemicals sectors worldwide.With more than 100 offices in 45 countries, we are able to provide our clients with the engineering and technical expertise they need, wherever and whenever it is needed. We offer contractors far more than a traditional recruitment service, supporting with everything from securing visas and work permits, to providing market-leading benefits packages and accommodation, ensuring they are safely and compliantly able to support our clients.