DX Manager

Overview The Dx Manager will lead the transformation of our commercial model to accelerate growth for the BCCA & CE FOBO MUs. The Dx Manager is responsible for the delivery of the perfect store/outlet/page journey and lead Category Management agenda to support channel strategies, shaped by integrated insights, aligned and prioritized throughout the organization and executed excellently. Location of the role is to be discussed, but preferably Istanbul. Responsibilities Drive all PS agenda, including segmentation, Shopper value offer, Consumer value offer, Picture of success, set KPIs and Compliance tracking Drive Beverages Perfect Store development with bottlers, actively stimulate execution of in-store standards. Lead Equipment planning and Standards Development Drive test & learn agenda on Standards with bottlers. Negotiate, support and follow-up Standards changes pilots Support External Category Management initiatives in Beverages with top Customers, build CatMan capabilities on the bottler’s side Support category planning processes, range reviews and embedding Perfect Store principles with all our customers and channels. Drive ESSA Beverages Best practices of In-store execution deployment with CA bottlers, lead sharing and lift & shift PERFECT STORE CAPABILITY PLAN : Own Perfect Store capabilities assessment; ensure organization assessment is run every 2 years, capabilities build-up 3 years and AOP roadmaps are at place, establish forums to govern action plans implementation Invent, wire and maintain methodology of Perfect Store Size of Prize calculation for three horizons – long-term, AOP, fact vs plan. Build and put at place clear process of In-store Execution building blocks development to feed ACP/AOP for all categories & sub-channels Defines the methodology & principles of the segmentation, drives deployment into systems. In partnership with GTM co-leads prioritization projects, defining Most Valuable Stores Develop and Execute channel MHL Defines Perfect Store / Execution Standards compliance targets for the year, Develops First Focus and Motivation programs specifications to achieve this targets, Develop and deploy new effective Trade Equipment to constantly improving PEPSICO brands position in retail. In the meantime ensure efficient purchase of all Trade equipment and promotional items Ensure regular tracking of the standards, secure focus of Sales Force on in store standards execution Drive Sales tools development and integration into business processes (In-store execution tracking) (e.g. Effie lauch) Develops & integrates multi-category Retailer Value Offer (inc D&A linkage to Perfect Store, GTM principles and High Value Activities) Project Manages Shopper Value Offer creation by Cat Managers for all channels and sub-channels with clear underlying cross-category principles (Merchandising, Portfolio, Activation) Translates SVO into clear Picture of Success for Sales organization (internal & external) in total and by store clusters Ensure regular tracking of the standards, develops tools to track the performance (internal & external), secure focus of Sales Force on in store standards execution (inc incentive programs linked to Perfect Store) Partners with Transformation & Business Development teams to leverage SFA / Digital Tools to support Perfect Store execution Engages LT, Sales and x-functional team on Perfect Store framework / agenda, facilitates the right insights delivery in the governance forums (I&SOP, Channel Reviews, Transformation Board etc) for the commercial LT to steer the business Capability build Act as a center of DX excellence for the BU organization Drives Perfect Store capability agenda within the organization, leads training programs & selling tools for Sales, Marketing, Revenue etc teams on PepsiCo Picture of Success blueprints across categories / sub-channels Serves as SPoC for ESSA Sector Perfect Store team, sits on ESSA Perfect Store leaders connects, leverages sector resources to drive capability in Central Asia, reports Central Asia Perfect Store Operational Plan / Delivery to ESSA team Take responsibility for planning and setting objectives for the team. Provide input for discussion on re-prioritization and implementation of necessary changes. Take responsibility for creating new processes and systems to transition the team into new ways of working. Ensure that as the new working model is implemented that there is on-going review and feedback from internal clients and drive through any changes which are required. Qualifications Experience: Have minimum +7 years’ experience preferably from top tier consulting or within a top 5 FMCG player, ideally in sales, finance, planning, analytics preferably within beverages/Foods University degree Fluency in English Experience and in-depth understanding of execution development and implementation Ability to convert business plans into volume and revenue figures Analytically strong with ability to sort through multiple data sources Strong persuasion and influencing skills – cross-functional and at Senior leadership team level Flawless oral and written presentation skills Strong leadership and change management skills Ability and the desire to redesign processes and systems to create more efficiencies within the team Self starter with ability to make decisions and act autonomously Understanding of digital technologies, IT literacy Knowledgeable of the latest trend in shopper & consumer research Cross functional capabilities: Commercial, Business Development, Finance, Insights, Marketing and Innovation etc. Skill set: Transformational & Inspirational Leadership Strong facilitation and questioning skills, including flexibility in approach to problem solving and ability to push beyond the obvious to spot ideas and find innovative and better solutions Ability to build deep trusting, collaborative relationships and create strong interdependencies High drive and results oriented spirit Experimental set of mind, ‘pragmatic creativity’, desire to test & learn in-store interventions