Assistant Director Area Countries

Overview Main purpose: Owning the Portfolio Marketing agenda for Area countries Bangladesh ,Nepal & Srilanka , in strategizing and driving the execution of brand plans for PepsiCo Beverages, ensuring alignment with brand guardrails, and monitoring local execution. Responsibilities Key Responsibilities / Tasks: Bangladesh, Nepal & Sri Lanka (All CSD brands + Juices) Critical role requiring discretionary effort and tenacity NPD agenda for new categories, New product launches, Product improvement For eg (Midcal launch, Zero Sugar portfolio launch. Lead responsibility for Brand Positioning, Creative & Media Strategy and execution in partnership with category lead AOP and JBP planning and execution for the business. Identify & build long term engagement platforms to drive energy credentials & create ‘iconic’ brand stature Develop long term & annual brand strategies for the wholistic Energy Play in India Lead A&M investment choices based on business priorities Develop & Activate regional on-ground programs in partnership with Trade marketing & Franchise teams Develop the Innovation roadmap & anchor Stage gate process on the brands Engagement with Cross-functional teams (Finance/PR/Ops/SC/Sales etc) to deliver end to end marketing programs Lead the engagement with global and regional brand leads Single spoc to drive the above hence requiring significant influencing capability to be able to execute the programs with alignment of local bottling partners : hence the need for stature for this role Qualifications Qualification: Post graduate with key skills in Franchise sales, Marketing, customer marketing background with xxxx years of experience. Should have consumer focused mindset and is able to understand key consumer trends and pick up local insights. Should have 10-12 years of relevant experience Should understand business requirements and is able to translate that to marketing campaigns, to drive business growth and to gain share