Brand Manager

Great things are happening in the Europe and Australia (EUAU) region. Each day, our 2,500 plus colleagues bring their passion to our offices, manufacturing sites, R&D center, and commercial/distributor markets across Europe, Australia, and New Zealand. We are energized by over 150 years of bringing people together with the food they love. With beloved brands Old El Paso, Häagen-Dazs, Nature Valley, Betty Crocker, Pillsbury, Jus-Rol, Fibre One, Latina Fresh and more, we are on a mission to become the undisputed growth leader in food for EUAU. In a world that’s ever-changing, we look to stay ahead and seek people who share our love of food and are hungry to shape the future. What your role is The incumbent will be responsible for the activation of the Annual Brand Plan to ensure it delivers revenue and profit targets. They will also lead the strategic development of the brand at a local level working closely with marketing team. They will have a key role in maximising the long term equity and profitability of the across a portfolio of Brands, and will be required to work cross functionally on all growth initiatives. Reporting to the Marketing Lead, the incumbent will assume the following set of key responsibilities: Work with Marketing Lead to develop the Annual Category Growth Plans through to execution with a clear focus on Strategic Growth pillars. Development and activation of the local consumer connections plan TTL with specific focus on Customer Plans Work collaboratively with the Brand Cluster teams to ensure strategic communication platforms and NPD for the brand are aligned to Irish consumer and market dynamics. Shopper Marketing Champion: ŸŸDevelop strong relationships with sales function as well as Category to Win with Customers Overseeing internal Brand Championship, ensuring that colleagues are passionate to contribute to brand performance and results Ability to work with Multiple Brands across various categories and channels Lead eCommerce and Digital marketing for Ireland working closely with Cluster team to leverage best practice and align to strategies Manage A&CP spend appropriately to maximize business results/ ROI Owner of Brand Equity results, ensuring that the brand is progressively finding a place in consumers’ hearts and minds What you bring to the team Qualifications/Experience Marketing or Business Degree (Post Grad in Marketing an advantage) Proven success of brand management in a blue chip, branded FMCG company Minimum of 3 years experience Experience in leading and executing marketing campaigns Ability to work across multiple brands Good knowledge of the Ireland multiple grocery channels and their associated trading issues Management of A&CP budgeting Prior success in the management of agency relationships Skills Strong leadership skills and ability to influence cross-functionally Knowledge of panel/continuous data and exposure to a wide range of market research techniques used in building brands Commercially savvy with a good understanding of drivers of profitability Excellent communication skills; ability to energize teams by conveying compelling vision Excellent project management skills, able to plan effectively, time management and the ability to delegate appropriately Personal Qualities Demonstrated personal accountability for achieving brand business results Passionate about consumers : able to provide examples of real consumer insight and uses these insights to develop more effective plans Passionate about food marketing Is a true brand champion Genuine interest in the commercial aspects of the job Able to think laterally around problems to create solutions Marketing Competencies Cultural and Values alignment Strong leadership skills What you get from us Flexible and employee-focused work culture Equal Employment opportunities Competitive package with benefits At General Mills, we are committed to recruiting ,retaining, developing, and advancing an inclusive workforce that reflects the diversity of the consumers and communities we serve globally. Come and be part of our team's journey. Hungry to Shape the Future.