Marketing Manager, Integrated Marketing;市场整合经理

Overview This is a role who can build brand buzz and drive online consumer penetration by leveraging online touchpoints. Lead end to end online 360-degree integrated marketing campaign and showcase in beverage category. Dial up brand online strategy and position consumer centric pain points to gain online penetration. Find out the optimized methodology to recruit and retarget online target audience, showcasing omni-cohort strategy. Empower eCommerce and O2O team to measure, analyze and optimize their business performance with digitalized tools and services; Build and strengthen precise marketing capability for bottler’s eCommerce and O2O team to uplift online business conversion efficiency. Responsibilities Have strong evidence with showcasing end to end online campaign. Beat online consumer pain points and earn scaled online brand buzz. Understand the complexity of consumer journey with our brands in eCommerce and O2O touchpoints and map out data capture strategy of all consumer behavioral data and build 1st party systematic capture, tracking, management strategy; Proposing, defining, and executing measurement strategies to translate business goals into KPIs; Knowledge of broader media space and digital space to connect the dots of consumer data into actionable business opportunities; Lead the creation of a comprehensive view of relevant consumer behaviors, incorporating a wide variety of signals, data types, and sources; Lead precise targeting campaigns planning, execution and analysis; Able to lead analytical project end-to-end with strong communication skills and leadership skills. Qualifications Bachelor degree or above; 7+ years’ experience of brand marketing and e-marketing, with O2O marketing experience will be a plus. Experienced tactics of reaching online target audiences in different social ecosystems. (Douyin/Bilibili/Weibo/Redbook) Strong understanding of the current mainstream consumer digital landscape, social commerce (e.g. WeChat), ecommerce (e.g.Tmall, JD) etc, O2O(Meituan, Eleme, JDDJ); Experience with PPT and excel is a must, statistical tool is a plus. Strong communication and presentation skills Consumer insight