Brand Manager Juices Equity

Overview General Purpose: Lead Brand marketing for Juices portfolio (Slice, Tropicana & Nimbooz), to build a profitable and scale juice business in India. Lead regional brand planning for Slice,Tropicana & Nimbooz ensuring alignment with strategy and brand guardrails, and design & implement regional execution Responsibilities Main Responsibility Areas / Key Tasks: Translate Region SBP goals on Juices Portfolio to robust AOP tactics Lead task of driving Volumes, Revenue, Equity & Share for Portfolio, building a scale & profitable juice business Build a robust brand architecture that supports brand stretch across juice formats / Partner with global, sector and regional brand leaders to execute brand strategies and plans. Ensure robust plans to drive PEP share in the dominant mango juice category of India. Strong leadership and influencing skills to represent brand interests while collaboratively developing regional plans Ability of working in a complex, matrix environment Strong collaboration skills to partner with global, regional and functional leaders & teams Key Metrics and Parameters: Faster : Net Revenue Growth Share (Volume and Value) of Juices Share (Volume and Value) of Mango Stronger : Brand Equity KPIs (from Brand Power) Brand Health KPIs % GM Better: + Drive Brand agenda on PEP+ Qualifications Qualifications: Tier 1 MBA graduate with 6-8 years overall experience in sales/marketing of a FMCG segment. Preferably 3-4 years of experience in sales and 2-3 years of experience in marketing. 2-3 years of Brand marketing knowledge, & activation expertise