ìommerce Marketing Manager - Fixed Term Contract

Auto req ID: 260408BR Job Description Work for a global FMCG company with some of the world’s most trusted and iconic brands. Be part of an exciting business where employees are recognised and career growth is supported. With a large portfolio of food and beverage brands, PepsiCo Australia & New Zealand employs more than 1500 people across ANZ at Smiths Snack Food Company, Bluebird Foods NZ and PepsiCo Beverages. With global brands like Doritos, Gatorade, and Pepsi Max, we also make some home-grown favourites such as Smith’s Chips, Red Rock Deli, Twisties, and our Bluebird NZ snack brands. PepsiCo was recognised as a Top Employer in both Australia and New Zealand in 2021, one of only 16 organisations globally to earn this certification. PepsiCo has been recognised as an Employer of Choice for gender equality for the past 9 years and is one of the leading organisations in this space. We also believe in our sustainability strategy, that there is an opportunity to change how the world distributes, consumes, and disposes of food and beverages and we aim to use our scale, reach, and expertise to help build a more sustainable food system that can still meet human needs for enjoyment and continue to drive our economic and social development. To continue our success, we currently have an exciting opportunity for an eCommerce Marketing Manager. This role is a Fixed Term contract (mid-February 2022 to mid-April 2023). Here is your opportunity to establish and develop an online presence by partnering with our Marketing team and collaborating with agency partners to bring to life our snacks portfolio across platforms. Bring your experience in coordinating and executing growth programs that optimise the revenue funnel, and drive eCommerce opportunities to deliver market share growth. Key Accountabilities: Drive best in class engagement with consumers through creating on platform content that breaks through and resonates Own the relationship with brand leads & media team to develop on platform content specific to eCommerce Designs and implements best practice processes for enable effective execution of digital workstreams across both internal and external partners and work with partners to execute Own the connectivity across marketing & e-commerce and drives trial of lower funnel campaigns Drives e-commerce best practice across the team, ensuring all brands have e-commerce presence in place. Provides input into evaluation of category, brand activity (activation, launch & campaign reviews) as part of annual planning cycles Develop understanding of online consumer journeys to inform more personalised media and messaging strategies Qualifications/Requirements Qualifications, Skills & Experience: Agency experience or in-house client-side digital team 5+ years’ relevant experience/qualifications in digital marketing, social media strategy, digital content production, digital media communications, End to End management of the online shopper experience Demonstrated ability to develop and manage performance marketing programs to deliver strong ROI Advanced skills in data analytics such as A/B testing and/or experience in using Google Analytics to derive insights and drive content decisions Understanding of SEO principles in relation to content management Experience using a CMS (e.g. WordPress, Shopify) as well as HTML, Java, CSS, Adobe Photoshop, Illustrator, InDesign, Premier Pro, Canva or similar tools would be preferred What we can offer you: Flexibility with work hours and work location Retail and service discounts through our online programs Health initiatives through our Health and Wellness programs Personal and professional growth opportunities through Learning Offerings online We are a progressive and people-focused business, and believe our diverse workforce is the key to our success. Because we value our employees and their families, we offer an agile and flexible working environment with an emphasis on work life balance and health, as well as plenty of learning opportunities and room to grow your career. Your positive attitude will be rewarded with excellent long term local and global career opportunities, and ongoing professional development along with a fun and rewarding working environment. You will be a key part of a dynamic team and a valuable contributor to a global company that is one of the FMCG market leaders. At PepsiCo, we recognise our people as a key part of our business and career progression within the business is encouraged and supported. We are committed to recruiting, training and retaining high quality people. Interested? Know someone who might be? This is a great opportunity to join the PepsiCo ANZ team. PepsiCo's hiring process: Submit your application Interview(s) and skills evaluation Online Assessment process Reference and background checks At PepsiCo, we believe what makes you unique, makes us better. We embrace equal opportunities for all employees. We believe that our people are our best asset and understand the importance of bringing different perspectives, different lenses and different experiences to our workplace. We are committed to building and supporting an inclusive workforce that truly reflects the global communities we operate within. We encourage women, people with a disability, Aboriginal and Torres Strait Islander, LGBTQI+ and people from culturally and linguistically diverse backgrounds to apply. In applying for this position, you consent to your personal information being provided to PepsiCo for use in accordance with PepsiCo’s Privacy Policy which can be found at the bottom of the page on PepsiCo’s website www.pepsico.com.au Relocation Eligible: Not Applicable Job Type: Regular