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<div class="mds-edited-text mds-font-body-copy-bulk"><p><strong>Senior Digital Engagement Officer</strong><br /><strong>Animal Welfare Charity</strong><br /><strong>Central London, (hybrid working offered)</strong><br /><strong>£38,500</strong><br /> <br />Charity People are delighted to be partnering with an animal welfare charity to recruit a Senior Digital Engagement Officer to come in and manage a range of digital and direct marketing campaigns to acquire new donors for the charity.<br /> <br />The Senior Digital Engagement Officer is a newly created position, to support ambitious growth in the acquisition programme as part of the new 5-year strategy. Working closely with the rest of digital and direct marketing team and wider stakeholders such as Communications team, Email Platform Manager and media and creative agencies, you'll play a crucial role in helping to optimise digital activity in particular as the Charity scale up investment in this area. The focus is on directly recruiting regular givers and cash donors, as well as on recruiting new email leads through social media campaigns, then converting them to donors on email journeys.<br /> <br />This is an exciting opportunity for someone to help make a real difference to a digital programme still in its infancy and you'll have support to develop along the way. While this is primarily a digital role, you'll have a flexible approach to working as part of a team helping deliver team goals. There's also opportunities to help deliver other areas e.g. press ads and inserts.<br /> <br />We're looking for an enthusiastic and highly organised individual with excellent communication and analytical skills. You'll enjoy looking for ways to optimise all elements of campaigns from creative, content and media testing and be able to act as a key point of knowledge in this area. Experience of digital marketing is required, with an understanding of digital KPIs in relation to emails and landing pages. You will be confident working with data with attention to detail and accuracy, from briefing data criteria for emails to using excel to review and share results. You will also be able to engage wider stakeholders in our acquisition testing plan development, providing clear regular communication to update on progress and learnings.<br /> <br />Charity People are managing all applications for this role; interested applicants should send their CV to Ben Garner at Charity People.<br /> <br />Charity People actively promotes equality, diversity and inclusion. We match charity needs with skills and experience of candidates, irrespective of age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We want to do this because we know greater diversity will lead to even greater results for the charities we work with.</p><img src="https://counter.adcourier.com/YmVuZy4zNDE1NS40MzlAY2hhcml0eXBlb3BsZS5hcGxpdHJhay5jb20.gif" rel="no-follow" />