Brand Engagement Manager, Creative Content Hub

The Brand Engagement Manager acts as the face to face conduit between brands and the Creative Content Hub (CCH) in relation to visual merchandising. This role is responsible for building briefs, gathering input and output across multiple brands ensuring correct requirements before briefing the traffic and production teams on requirements as it relates to Visual Merchandising. Assist brand to build reverse briefs with brands to ensure correct requirements. This role is critical to ensuring brand equity is upheld and assumes the role of “brains trust” for our Brands. This position will have access to a range of confidential information and so will require the personal characteristics of discretion and integrity. Key responsibilities but are not limited to: Lead brand engagement with respect to the development and execution of all creative elements relating to VM based on strategy for Brand Cluster Provide conceptual, creative and critical thinking to design and execution of key, promotions to the highest level of excellence. Be involved in discussions regarding launches to understand brand requirements in order to support VM piece. Work with Brand on regional and global GMW merchandising offerings based on Brand forecast and launch calendar Conduct regular WIP meetings and strategy meetings with Brand Cluster to ascertain current and upcoming workload and strategic priorities as it relates to Marketing Plans, Key Launches and Activations Prepare local merchandising guidelines in conjunction with key brand contacts for promotions, launches for distribution to Brand ensuring consistency to brand merchandising guidelines. Upload digital VM content in store based on brand launch strategy. Collaborate with brand teams and retailers ensuring clear communication regarding visual merchandising instore or store installations. Manage process with ensuring VM elements produced make it to counter on time and as planned through the processes in place (VPOs (Mecca), ELC internal collateral codes). Build collaborative relationships with Brands ensuring open communication, reflection and service is at the expectation set out by ELC. Ensure brand strategies and appropriate information is shared with the CCH Team to ensure alignment. Liaise with Traffic Manager and Brand Engagement Manager on job allocations and flag any resourcing concerns.advise Traffic Manager and/or Brand Engagement Manager depending on job requirement, if there is anything missing from the brief or stopping you meeting a deadline. Work with Brands to identify opportunities to visually amplify point of difference across both department store and specialty multi key doors, key launches, key product categories and customer service elements Proof all VM elements prior to production to ensure quality is in line with Brand standards and Company image. Support TAG prior to production to ensure Brand image and standards are upheld. Complete regular reviews of the processes and policies with CCH to ensure efficiency and productivity is at its absolute maximum within the department and the company. Maintain a high workplace operating standards, values and expectations and maintain a vision, strategy and goals for the CCH. Build and maintain strong collaborative relationships with business partners such as existing suppliers, retail partners. Support Brand in driving discipline, education and awareness on briefing and efficiencies in order to deliver value Visit stores to ensure output meets high standards expected, support team with how to set up and create visual content to share on internal brand communication channels to ensure consistency across counters. Work with Brand Marketing Manager with respect to budgeting elements, Maintain master templates on store elements and sizing to support briefing and allocations work that will be driven from these templates. Participate in regular team update meetings to review plans, share information and ideas across disciplines and encourage communication and teamwork. Maintain appropriate communication with different functional areas of the affiliate locally and with the regional and global teams when required. Inspire and drive creative excellence in team members to achieve results and exceed expectations. Qualifications Bachelor's degree; tertiary or equivalent 3+ years of work experience in the relevant field Experience in strategic planning and execution Ability to develop financial plans and manage resources Ability to develop and deliver presentations A strong understanding of the general digital advertising space (web, social, digital media) and how to translate digital inspired messages in to traffic driving POS in store The ability to curate imagery which effectively depicts brand identity, tone and voice, as required The ability to communicate your creative opinion and ideas to the team Be able to work autonomously and collaboratively within the organisation Working knowledge of a computerised system including: Microsoft Office 2010 application (word, excel, outlook, powerpoint, etc); Essential Adobe Suite skills (In Design, Illustrator and Photoshop) SAP; Person Specifications: Creativity, Consumer inspired Exceptional eye for detail and accuracy with previous experience working to brand guidelines Ability to prioritize and handle several major tasks simultaneously Strong organizational and time management skills, with the ability to work under pressure and self-manage deadlines Excellent written and oral communication Innovation – be resourceful, comfortable with new ideas, approaches and information Initiative – readiness to act on opportunities Ability to work with people at all levels Be able to handle constructive criticism Leadership – inspiring, lead by example Team Player – enthusiastic participation, approachable, flexible, helpful and cooperative Be skillful in the art of negotiation Build rapport with suppliers and internal Brands. Job: Creative / Design Primary Location: Asia Pacific-AU- Job Type: Standard Schedule: Full-time Shift: 1st (Day) Shift Job Number: 2223806