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<div class="mds-edited-text mds-font-body-copy-bulk"><p></p><p></p><p><b>Digital Marketing Manager - Website and SEO</b></p><p></p><p><b>The team</b></p><p></p><p>Sales and Marketing is a centralised support function and covers all aspects of professional services marketing, sales support and business development. The prime area of focus for the function is to support the development and implementation of the firm’s market strategy and in particular to ensure:</p><ul><li><p>We innovate every day</p></li><li><p>We are inclusive by default</p></li><li><p>We deliver commercial impact with purpose</p></li><li><p>We tell stories that inspire</p></li></ul><p></p><p><b>The role</b></p><p></p><p>PwC is looking for a Digital Marketing Manager specialising in web and SEO to join our Digital Marketing Team. The Digital team seeks to create compelling digital experiences for our clients across channels, leads the firm in the development of digital marketing strategies in support of its business objectives and uses the right tools and technologies to support our ambitions. <br /><br />The Digital Marketing team collaborates with the business, Corporate Affairs and the wider Sales and Marketing function including teams such as brand, design, content development and campaign management to shape the right approaches. It also works closely with a small group of digital agencies - for online we work with third party agencies for both website development and SEO. <br /><br />This role reports to the Senior Digital Marketing Manager and will have one Senior Associate level direct report, as well as leading cross-functional teams where necessary.</p><p></p><p>This role can be based in any of our UK offices. </p><p></p><p><b>Responsibilities</b></p><ul><li><p>Strategy through to execution on website and SEO aspects of our digital marketing campaigns and programmes</p></li><li><p>Defining the process for website management including; auditing, UX optimisation, publishing and maintaining webpages</p></li><li><p> Managing and optimising the working relationship and processes with the marketing team and the 3rd party website developer</p></li><li><p>Providing consultative guidance to various teams from business-aligned marketers to digital marketing colleagues on the development of of new web pages and web journeys  </p></li><li><p>Work closely with Corporate Affairs, Design, Content and where necessary the Global Marketing team across website development projects</p></li><li><p>Using software and tools e.g. conducting keyword research using SemRush, Google Search Console; analysing web trends using Adobe Analytics, Marketing Cloud Intelligence; and in the near future using products including Adobe Target and Salesforce Interaction Studio to drive a personalised web experiences</p></li><li><p>Developing website and SEO channel strategies for Marketing, best practice and processes</p></li><li><p>Exploring how to build greater personalisation into our web channel and how user journeys extend from web into other channels like email</p></li><li><p>Working alongside other digital channel colleagues to ensure channels are integrated. For example, ensuring our organic search strategy is aligned with our PPC activities</p></li><li><p>Keeping abreast of website and SEO trends, legislative developments and opportunities/innovations (for example, the latest Google algorithm changes or understanding the impact of cookies and tracking technologies on our website experience)</p></li><li><p>Reporting on web and search performance of our digital campaigns and at a channel level using a combination of data from Adobe Analytics, Salesforce Marketing Cloud pages and Semrush, Marketing Cloud Intelligence etc.</p></li><li><p>Managing the website campaign and channel budgets </p></li><li><p>Supporting the sharing of website and SEO best practices across the team and wider function and helping produce training materials and deliver advice and training</p></li><li><p>Advising on digital event experiences, in conjunction with the Events and Campaign teams e.g. webcasts</p></li></ul><p></p><p><b>Role requirements</b></p><ul><li><p>A passion for and prior experience in website development and SEO and its place within digital marketing</p></li><li><p>A curiosity to learn new things and challenge ways of working</p></li><li><p>A mind-set which demonstrates a comfort with testing, learning and optimising</p></li><li><p>Experience in creating personas, customer journey mapping, wireframes and optimal web page builds</p></li><li><p>Experience in Adobe Experience Manager, Adobe Analytics and Marketing Cloud Intelligence  would be advantageous</p></li><li><p>Experience in using SEO tools</p></li><li><p>Experience of using Customer Data Platforms would be a plus</p></li><li><p>Experience of measuring and analysing website and SEO performance data</p></li><li><p>Experience in delivering against tight deadlines and executing multiple web pages/projects under pressure</p></li><li><p>Clear communication skills to aid working with different teams and agencies</p></li><li><p>Experience of working in large complex, matrix organisations would be helpful</p></li></ul><br /><p><strong>Not the role for you?</strong><br />Did you know PwC offers flexible career arrangements and contract work? <a href="https://www.pwc.co.uk/careers/flexible-contractor-careers.html" rel="no-follow">Learn more</a>.<br /><br /><strong>The skills we look for</strong><br />The PwC Professional is our global framework for defining and encouraging leadership at all levels. <a href="http://www.pwc.com/uk/careers/experienced/apply" rel="no-follow">Learn more</a>.<br /><br /><strong>The Deal</strong><br />&lsquo;The Deal&rsquo;, our firmwide Employee Value Proposition&rsquo; empowers our people to be the best they can be. <a href="https://www.pwc.co.uk/careers/about-us/the-new-deal.html" rel="no-follow">Learn more</a>.<br /><br /><strong>Our commitment to you</strong><br />We&rsquo;re committed to building a culture that empowers all of our people to thrive and feel a sense of belonging at PwC. <a href="http://www.pwc.com/uk/diversity." rel="no-follow">Learn more</a>.<br /><br /><strong>Application support</strong><br />If you&rsquo;re a person with a disability, if you&rsquo;re neurodivergent, or if you have a condition that you believe may affect your performance during our selection process, we&rsquo;ll be happy to make reasonable adjustments to our processes for you.&nbsp;<a href="https://www.pwc.co.uk/careers/experienced-careers/apply/applying-with-a-disability.html" rel="no-follow">Learn more</a>.</p><img src="https://www.applytracking.com/tp/rj6.IhLcz_J-K" rel="no-follow" />