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<div class="mds-edited-text mds-font-body-copy-bulk"><p><b>Digital Marketing Manager - Digital Strategy &amp; Planning</b></p><p></p><p><b>The team</b></p><p></p><p>Sales and Marketing is a centralised support function and covers all aspects of professional services marketing, sales support and business development. The prime area of focus for the function is to support the development and implementation of the firm’s market strategy and in particular to ensure;</p><ul><li><p>We innovate every day</p></li><li><p>We are inclusive by default</p></li><li><p>We deliver commercial impact with purpose</p></li><li><p>We tell stories that inspire</p></li></ul><p></p><p><b>The role</b></p><p></p><p>PwC is looking for a creative and innovative Digital Marketing Manager to join our Digital Marketing Team. The team creates compelling digital experiences for our clients across channels, leads the firm in the development of digital marketing strategies and strives for investment in the right tools and technology to support our ambitions.  <br /> </p><p>The Digital Marketing team collaborates with the business and other teams in the Sales and Marketing function such as brand, design, content development and campaigns to shape the right digital approaches. It is also responsible for working with a group of agencies, including our media agency (PHD), as well as managing our relationships with key partners such as LinkedIn. The activities covered by the team include but are not limited to; digital strategy, digital advertising, SEM, organic social, email and our pwc.co.uk website.</p><p></p><p>This is an exciting time for the Marketing function as it looks to make a step-change in its approach to digital and we are committed to creating an inspiring and creative environment for the team to thrive in. </p><p></p><p>This role can be based in any of our UK offices. </p><p></p><p><b>Responsibilities </b></p><p></p><p>Reporting into a Senior Digital Marketing Manager in the team, the individual will be responsible for:</p><ul><li><p>Leading the digital strategy and development across a portfolio of campaigns spanning brand awareness, engagement and lead generation</p></li><li><p>Analysing campaign results via Marketing Cloud Intelligence, media agency reports and channel reporting tools</p></li><li><p>Supporting in the management of our agency relationships, in particular with our media agency, PHD and with social platforms such as LinkedIn </p></li><li><p>Spotting new opportunities, digital trends and ways of working we may wish to pilot</p></li><li><p>Advising marketing teams and the business on digital best practice</p></li><li><p>Helping to govern what goes out over our digital channels to protect the reputation of the firm and enhance the client experience</p></li><li><p>Supporting our digital marketing processes and channels to make sure they are GDPR compliant</p></li><li><p>Creating and developing integrated digital channel strategies and plans that are audience and data driven. </p></li><li><p>Supporting in the development of channel strategies in conjunction with our digital channel specialist teams</p></li><li><p>Reporting on the ROI of our digital campaigns using data from across channels, including sales data in our Salesforce CRM platform </p></li></ul><p></p><p><b>Role requirements</b></p><ul><li><p>A passion for digital marketing and a curiosity to learn new things and challenge ways of working</p></li><li><p>Experience in managing and developing digital marketing campaigns</p></li><li><p>A mind-set which demonstrates a comfort with testing, learning and optimising</p></li><li><p>Digital marketing experience across email, social, web, search and advertising, alongside experience of measuring and analysing performance data</p></li><li><p>Clear communication skills to aid working with other teams and agencies to deliver</p></li><li><p>Experience of working in complex, matrix organisations would be helpful, along with evidence of managing varied stakeholder groups</p></li><li><p>Influencing skills to challenge the status quo</p></li></ul><br /><p><strong>Not the role for you?</strong><br />Did you know PwC offers flexible career arrangements and contract work? <a href="https://www.pwc.co.uk/careers/flexible-contractor-careers.html" rel="no-follow">Learn more</a>.<br /><br /><strong>The skills we look for</strong><br />The PwC Professional is our global framework for defining and encouraging leadership at all levels. <a href="http://www.pwc.com/uk/careers/experienced/apply" rel="no-follow">Learn more</a>.<br /><br /><strong>The Deal</strong><br />&lsquo;The Deal&rsquo;, our firmwide Employee Value Proposition&rsquo; empowers our people to be the best they can be. <a href="https://www.pwc.co.uk/careers/about-us/the-new-deal.html" rel="no-follow">Learn more</a>.<br /><br /><strong>Our commitment to you</strong><br />We&rsquo;re committed to building a culture that empowers all of our people to thrive and feel a sense of belonging at PwC. <a href="http://www.pwc.com/uk/diversity." rel="no-follow">Learn more</a>.<br /><br /><strong>Application support</strong><br />If you&rsquo;re a person with a disability, if you&rsquo;re neurodivergent, or if you have a condition that you believe may affect your performance during our selection process, we&rsquo;ll be happy to make reasonable adjustments to our processes for you.&nbsp;<a href="https://www.pwc.co.uk/careers/experienced-careers/apply/applying-with-a-disability.html" rel="no-follow">Learn more</a>.</p><img src="https://www.applytracking.com/tp/rj6.v14R2_J-K" rel="no-follow" />