Content Strategy and Corporate Campaigns Manager

<p>Content Strategy and Corporate Campaigns Manager London or Houston based<br />
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<b>Do you have the creativity and tenacity to shape the communication strategy for a global energy technology company?</b><br />
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<b>Are you looking for a career with the capacity to illicit change and the authority to make a significant impact?</b><br />
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<b>Join the Baker Hughes Global Communications Team!</b><br />
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Our team is tasked with telling the Baker Hughes story, internally and externally, every day. We believe actions always speak louder than words when it comes to our story around sustainability, culture, diversity and our strategic direction. We manage branding, public relations, media, corporate and financial communications, marketing communications, digital channels and crisis management. Our team create, assimilate and prioritise authentic content, design campaigns and deliver congruent messaging to drive important dialogues to a variety of audiences globally.<br />
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<b>Partner with the best</b><br />
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As a Content Strategy and Corporate Campaigns Manager you will be accountable for driving unified messaging between Corporate Affairs, Business Segments, HQ and Marketing team members to tell one holistic Baker Hughes story. You will be leading the global editorial calendar, positioning strategy and key communications campaigns. You will drive integrated communications programs as well as acting as an organisational connector to ensure messaging alignment throughout the company.<br />
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The Content Strategy and Corporate Campaigns Manager will also be responsible for:</p>

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<li>Creating new content, concepts and storytelling ideas to position Baker Hughes as a leading energy technology company and best place to work</li>
<li>Defining message development frameworks, writing and producing multi-channel communication materials to align with corporate and business segment rhythm and themes</li>
<li>Collaborating with stakeholders both within and without the organisation to drive consistent messaging and positioning</li>
<li>Understanding Business Segment markets, priorities and Objectives and Key Results (OKRs) to underpin and inform the corporate voice</li>
<li>Developing and implementing communications program key-performance indicators (KPIs) and standards to ensure accurate reporting and ROI metrics for senior leaders</li>
<li>Working closely with External Communications teams to ensure a &quot;digital first&quot; mindset, using effective systems to drive content and calendar management</li>
<li>Acting as a company ambassador, helping to build relationships between Baker Hughes leaders and key influencers, including senior leaders and other internal functions</li>
</ul>

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<b>Fuel your passion</b><br />
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To be successful in this role you will:</p>

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<li>Have significant professional experience in Communications, PR, Journalism or Marketing in a global matrixed organisation in the Consumer or Industrial sectors</li>
<li>Have detailed knowledge of the editorial and governance process in content publishing and the delivery of holistic communications campaigns through a variety of channels</li>
<li>Have acute attention to detail with highly tuned English writing skills and ability to develop corporate messaging frameworks</li>
<li>Be a creative storyteller with technical knowledge of multiple communication methods such as websites, blogs, apps, newsletters, email, and social media across a wide variety of channels</li>
<li>Show proven ability to manage, develop and train a team with effective delegating skills to encourage strong team efficiency</li>
<li>Have a good understanding of measurement and evaluation in communication campaigns with the ability to create executive-level overviews of activities</li>
<li>Illustrate the capacity to stay calm and handle crises whilst working several projects simultaneously</li>
<li>Be able to absorb, digest and distil highly technical subject matter into clear and concise content for press releases, briefings etc.</li>
<li>Have the flexibility to travel up to 25% of the time, primarily to company hubs in Houston, London, Florence and the Middle East.</li>
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<b>Work in a way that works for you</b><br />
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We recognize that everyone is different and that the way in which people want to work and deliver at their best is different for everyone too. In this role, we can offer the following flexible working patterns</p>
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<li>Hybrid working between office and home with regular travel to relevant Baker Hughes Hubs</li>
<li>Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive</li>
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<b>Working with us</b><br />
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Our people are at the heart of what we do at Baker Hughes. We know we are better when all our people are developed, engaged and able to bring their whole authentic selves to work. We invest in the health and well-being of our workforce, train and reward talent and develop leaders at all levels to bring out the best in each other.<br />
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<b>Working for you</b><br />
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Our inventions have revolutionized energy for over a century. But to keep going forward tomorrow, we know we have to push the boundaries today. We prioritize rewarding those who embrace change with a package that reflects how much we value their input. Join us, and you can expect:</p>
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<li>Contemporary work-life balance policies and wellbeing activities</li>
<li>Comprehensive private medical care options</li>
<li>Safety net of life insurance and disability programs</li>
<li>Tailored financial programs</li>
<li>Additional elected or voluntary benefits</li>
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<b>About Us:</b><br />
With operations in over 120 countries, we provide better solutions for our customers and richer opportunities for our people. As a leading partner to the energy industry, we&
39;re committed to achieving net-zero carbon emissions by 2050 and we&
39;re always looking for the right people to help us get there. People who are as passionate as we are about making energy safer, cleaner and more efficient.<br />
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<b>Join Us:</b><br />
Are you seeking an opportunity to make a real difference in a company that values innovation and progress? Join us and become part of a team of people who will challenge and inspire you! Let&
39;s come together and take energy forward.<br />
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Baker Hughes Company is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.</p>
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