Coordinator, Public Relations, Communications & Consumer Engagement - Clinique, Origins, Smashbox - Hybrid - Toronto, Canada

This is a dynamic opportunity to work alongside the Senior Manager of Social Media, Communications and Consumer Engagement for the Clinique, Origins and Smashbox portfolio of brands in Canada. This role will be working alongside their direct team as well as collaborating with the branded marketing team on various tasks such as; Influencer Marketing, Media Relations, Social and Content Strategy Management as well as Analytics and reporting. Key responsibilities and tasks include (but are not limited to): Influencer Marketing In support of brand portfolio, partner with Consumer Engagement Senior Manager in developing national strategy for always-on and campaign-based digital influencer programs that help drive awareness, engagement, and conversion, as aligned with brand business objectives and KPIs. Filter global brand strategies through a local, Canadian lens to identify the best campaign opportunities, talent, and KPIs to support local priorities. Support organic and paid influencer programs from strategy and ideation through to post-campaign analysis. This includes talent vetting, contract negotiations, talent briefings, content review, product seeding, creative mailings, special events, reporting, etc. Identify key and up-and-coming influencers to drive brand awareness, relevancy and engagement. Foster authentic connections to lead to genuine brand advocacy. Demonstrate an expertise and up-to-date knowledge of talent and competitor activity (including innovative, non-beauty verticals) to identify trends and opportunities. Partner with Consumer Engagement Senior Manager and Marketing Director on 360 ideation, and provide ongoing, data-driven recommendations for integrated communications efforts. Media Relations Manage daily coverage monitoring, clipping, and media placement reports (online, print, broadcast, social). Keep abreast of the Canadian media landscape, competition coverage, industry news. Proactively share with team, as relevant. Update media contact databases and maintain/create media lists for launch and key brand moments. Respond in a timely and professional manner to media requests or needs (sample delivery, pricing, images, fact sheets, etc.) Oversee the translation of press materials to French. Social & Content Strategy Management Support Social Media Assistant Manager with local social media strategy to drive best-in-class execution, prioritizing engagement and growth. Partner to ideate content needs/opportunities to fulfill via shoots, influencer, field, etc. As required, support with posting to local brand social handles (including weekends). Analytics, Reporting & Administration Own the relationship between brands and third-party monitoring and reporting tools (e.g. Tagger, Emplifi, MRP, Cision, etc.). Collaborate with corporate, brand teams and external partners to analyze reporting and ROI of resource investment. Use insights to inform move forward strategies. Bring a goal-based approach to all influencer and public relations planning, connecting KPIs to clear business objectives. Support regional/global ad hoc Consumer Engagement reporting requests as needed. Demonstrate expertise and up-to-date trend and competitor analysis, especially best in class digital, social and influencer programs/practices to provide ongoing inspiration and education. Partner with Consumer Engagement Senior Manager to prepare and deliver compelling presentations that communicate strategies, plans, recaps and recommendations to a variety of internal and external audiences. Facilitate product orders for social, influencer and public relations efforts via internal systems. Organize storage and maintain product inventory. Qualifications 2-3 years related experience that includes influencer marketing, public relations and communications within Beauty/Lifestyle/Luxury Goods or agency/consultancy/project management. College diploma or University degree in related fields or equivalent working experience in communications, marketing or public relations. Confident and effective communication (written & verbal) and interpersonal skills; a relationship builder and team player with exceptional judgement. Well organized, detail oriented with exceptional organizational and follow up skills. Ability to multi-task, collaborate and navigate among multiple teams to ensure strategies/goals are met. Sense of ownership and pride in your performance and its impact on company’s success. Bilingual candidates preferred. Job: Online / E-Commerce Primary Location: Americas-CA- Job Type: Standard Schedule: Full-time Shift: 1st (Day) Shift Job Number: 2224637 We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. Accommodations for job applicants with disabilities are available on request.