Manager, Marketing Analytics

Overview At SolarWinds, we’re a people-first company. Our purpose is to enrich the lives of the people we serve—including our employees, customers, shareholders, Partners, and communities. Join us in our mission to help customers accelerate business transformation with simple, powerful, and secure solutions. The ideal candidate thrives in an innovative, fast-paced environment and is collaborative, accountable, ready, and empathetic. We’re looking for individuals who believe they can accomplish more as a team and create lasting growth for themselves and others. We hire based on attitude, competency, and commitment. Solarians are ready to advance our world-class solutions in a fast-paced environment and accept the challenge to lead with purpose. If you’re looking to build your career with an exceptional team, you’ve come to the right place. Join SolarWinds and grow with us! Your Role: The manager of Web Analytics will lead a small team of web data analysts based in Krakow to define web tracking requirements, create reporting and dashboarding in Adobe Analytics, provide ongoing analysis, insights and recommendations for improvements on SolarWinds web properties. The team will partner with Website Development (UX, Content Management), SEO, CRO and the Marketing organization as a whole to drive data-driven decision making from Web data. The individual should have leadership skills, be able to work autonomously and effectively to execute on corporate strategy and make recommendations concisely and clearly to management. Responsibilities Reporting Defining and creating standard sets of reporting within Adobe platform with the Web Analytics team Reviewing and creating existing metrics in Adobe Understand how metrics are created, what is being measured, and how the data flows from web platform to Adobe Identify any gaps in reporting and work cross-functionally to implement improvements Implement, document and maintain Adobe Launch tags for web properties Collaborate with Marketing Analytics and CRO to feed web reporting for larger funnel analysis purposes Data Governance Enhance Data Collection Strategy Document and create KPIs for Web Data Maintain documentation for eVars, props, events Exporting of data to Data Warehouse Validating data against other systems of record Skills Expert in developing and maintaining reporting in Adobe Analytics Administration of Adobe Launch (tag management) Supporting Website testing (A/B, Multi-variate) Ability to communicate complex topics to a non-technical audience Experience in pathing analysis and user behaviour Quantitative analytical abilities Problem-solving skills Curious about larger context as it relates to analysis Qualifications 2+ years in people management positions 5-7 years in reporting, analysis, data-driven insights BA in Marketing, Business, Computer Science (or other related discipline) or equivalent experience in other analytical field Nice to Haves Knowledge of Data Warehousing / Data Visualisation Tooling (Tableau / PowerBI) is a plus