Brand Experience- Ambassador Program Manager

Overview The PepsiCo Energy Marketing team is looking for an experienced marketing manager that will be responsible for managing the Pep Energy brand ambassador program. The BX Ambassador Marketing Manager should be a highly organized, people manager with experience in talent recruitment and product education/training. In collaborating with your event activation team and the cross functional marketing mix, you will be responsible for maintaining the sampling team that supports event activations across the entire Pep Energy portfolio. Your primary duties will include recruiting and onboarding new ambassadors; managing team responsible for GSM sampling schedules; developing improved ways of working with consumer collecting tools (Go Spot Check); managing wearable inventory; and tracking cans sampled KPIs. The BX Ambassador Program Marketing Manager should have a minimum of four years of experience working in field marketing as well as a bachelor's degree in marketing or related field. Responsibilities Manage hiring, training, and scheduling of Pep Energy brand ambassador team. Direct management of 12 Brand Territory Coorindators Manage national sampling calendar and support quarterly talent recruitment for 13wk Gold Star Campaigns Monitor, measure, and share results from sampling activations and provide weekly feedback to Commercial Wiring Analysts and Brand X team leaders. Manage inventory of brand ambassador wearables and in-field marketing collateral (promotional swag) Execute product training and onboarding for all Pep Energy team members and third-party ambassadors. Conduct period talent reviews for all third-party hires and act as point of contact for staffing agency support. Develop brand ambassador training manual and ensure all teams adhere to code of conduct guidelines. Evaluate consumer collecting data tools (Go Spot Check) and provide enhancements or solutions to tracking tools. Manage payroll portal (MyTemp) and oversee total budget allocated to brand ambassador spends across passion point Tier 1 and Division 13wk campaigns. Qualifications Bachelor’s degree required 4+ years in field marketing, brand management, human resources or other relevant marketing experience. 3+ years managing teams Must be based in Los Angeles Must be available to worked varied hours and days (nights, weekends, holidays as needed) Extensive knowledge in Microsoft programs; specifically in MS Excel and PowerPoint Strong attention to detail Experience activating in the energy drink category a plus, not a necessity. Ability to Travel 25% of the time Covid-19 vaccination may be a condition of employment dependent on role and location. For specific information, please discuss role requirements with the recruiter