Úre to Do More Program (Marketing)

Overview Are you a student, recent graduate or new professional looking for a unique career opportunity? Dare to Do More program is a graduate scheme from PepsiCo, which offers you the opportunity to fast-track your career within a leading global brand. The graduate program is a two year accelerated training initiative aimed to develop specific positions within the company. The assistant brand manager works under the supervision of the brand manager who has certain key responsibilities to perform that help the brand manager as well as the organization. They help to define and to execute the brand’s launch plans both new product development and reframe/refresh projects, flawless communication plans (ATL / BTL), packaging, trade merchandising and promotion strategies and allocate the budget accordingly. An assistant is required to analyze data, present projections to the brand manager and develop suggestions on how the visibility of company’s products can be improved within the ideology and financial budget of the company. Responsibilities Coordinates marketing campaign and activations 360 total connection planning process and communication journey Close monitoring of new product performances with internal internal teams as commercialization, demand planning, sales and insights Plans yearly multi-brand budget and ensures optimal budget allocation in line with media and financial guardrails, Coordinates product management projects with internal and external resources to achieve results (advertising agencies, market research, product development, production planning, trade activities, sales), Monitors and analyzes market and consumer trends to incorporate learning into brand calendar&activations Qualifications University graduate, 1-2 years of marketing experience, (preferably in the FMCG sector) Strong communication skills in English, Strategic thinking skills, Analytical and problem solving skills, Demonstrated leadership and team skills, Good communication skills.