Engagement and Channel Planning Associate Director

At Bristol Myers Squibb, we are inspired by a single vision – transforming patients’ lives through science. In oncology, hematology, immunology and cardiovascular disease – and one of the most diverse and promising pipelines in the industry – each of our passionate colleagues contribute to innovations that drive meaningful change. We bring a human touch to every treatment we pioneer. Join us and make a difference. Responsibilities Drives seamless partnership with cross-functional teams including Marketing, Sales, Medical and BIA, to ensure robust and innovative strategic plan for both physicians and patients is embedded in brand plan and to secure seamless execution. Ensure competitive advantage through superior omni-channel customer experience and strategy to drive brand performance. IO MCM Business Partnering: Work seamlessly with IO BU, Medical and BIA team to identify MCM opportunities, developing MCM plans through solid understanding on IO launch needs and plans; Lead MCM communication plan to make superior customer online journey and close online & offline integration Develop and manage innovative MCM solutions for IO with key customers based on physician and patient insights by leveraging MCM capabilities/platform and 3rd party collaboration Drive solution design, development, delivery, promotion and future optimization & enhancement by collaborating with peers across different departments with clear KPI measurements and achievement - Close track on results and delivery of regular reports and optimization plan IO MCM Centre of Excellence: Manage and maintain China MCM Centre of Excellence for IO by collecting and sharing MCM best practices in both China and global market Ongoing research on Industry benchmark and competitor digital intelligence Lead competitive intelligence research to understand industry innovative initiatives and competitors initiatives in digital marketing / multichannel management as benchmark. MCM Competency: Communicate and provide MCM trainings to internal stakeholders to help improve IO team MCM competency Organize MCM workshops to find MCM opportunities to bring value on Launch Requirements Education Bachelor degree or above , Master or MBA degree is plus Experience Above 5 years related working experiences in product commercialization/ multi-channel marketing or marketing background Marketing, consulting or IT industry experience is preferred. 3 years and above multichannel marketing in healthcare and consumer industry experience is a plus Skills Excellent internal and external communication and influential leadership abilities. Strong strategic, analytical thinking and problem-solving capabilities. Demonstrated ability of working with cross-functional team Good English skill (oral & written) Strong sense of responsibility and self-motivated Around the world, we are passionate about making an impact on the lives of patients with serious diseases. Empowered to apply our individual talents and diverse perspectives in an inclusive culture, our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues. Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives.