Manager, Competitive Integrated Marketing

Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast. Job Summary The Manager, Competitive Integrated Marketing Communications (IMC) is part of the Brand IMC team. They will be responsible for leading the development and execution of competitive advertising campaigns for Xfinity residential services. Reporting to the Director, Customer Growth & Competitive IMC, this position is an integral partner in a large cross-functional team responsible for evaluating our competitors’ ever-changing products, offerings, advertising and strategies. This position also leads every aspect of creating and executing our competitive campaigns, overseeing the creative integration of multi-tactic campaigns that support our competitive strategies and business goals – including, but not limited to TV, digital display, online video, social, print, and radio. Candidate must be a strong strategic marketing communications leader with a passion for, and curiosity about the telecom/Internet/streaming entertainment industries. They will oversee the creation of high-performing and on-brand creative, and consistent campaign integration across all integrated marketing tactics. Must possess solid accountability and resolution, extreme attention to detail, strong planning and organizational skills, flexibility to react to market changes, ability to communicate effectively with partners of all levels, problem solve and collaborate across a wide variety of stakeholders, thrive in a busy and fast-paced environment, and have a passion for mentorship and developing talent. Agency experience is a plus. Job Description Core Responsibilities Intimate understanding of the broad competitive landscape at both a macro and micro level. Stay up to date, despite dynamic and ever-changing competitive environment. Ability to synthesize and succinctly communicate competitive situations; inform and lead our response. Serves as competitive strategy and campaign subject matter expert across all partners in the IMC process. A proactive leader and effective communicator. Demonstrates accountability and ownership of sending updates, synthesizing complex work streams into simple, usable direction, and keeping the team informed and engaged. Oversees development and execution of dedicated end-to-end marketing campaigns across TV, digital display, online video, print, radio, and social tactics. Exercises strong understanding of product messaging guidelines and implements into all creative touchpoints Work with agency partner(s) to oversee flawless creative that’s well done and on strategy, and facilitate executional excellence of all creative for on time delivery Strong collaboration and partnership skills, to work with internal partners as needed, including legal, division counterparts, product teams, etc. Manage and mentor a contractor direct reports to build and maintain a high-performing team Consistent exercise of independent judgment and discretion in matters of significance. Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary. Other duties and responsibilities as assigned Requirements Expertise/knowledge of our industry and competitive landscape. Excellent interpersonal, presentation and written communication skills Strong organizational skills and ability to manage multiple projects simultaneously and prioritize accordingly to meet all deadlines Excellent problem-solving and decision-making skills A team player, who can collaborate with multiple stakeholders across a complex organization Consistent exercise of independent judgment and discretion in matters of significance Regular, consistent and punctual attendance; must be able to work nights and weekends, variable schedule(s), and overtime as necessary. Employees at all levels are expected to: Understand our Operating Principles; make them the guidelines for how you do your job. Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services. Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences. Win as a team - make big things happen by working together and being open to new ideas. Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers. Drive results and growth. Respect and promote inclusion & diversity. Do what's right for each other, our customers, investors and our communities. Disclaimer: This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications. Comcast is an EOE/Veterans/Disabled/LGBT employer. Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other basis protected by applicable law. Education Bachelor's Degree While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience. Relevant Work Experience 5-7 Years Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.