Consumer Marketing Manager

Site Name: RTP Posted Date: Aug 31 2022 Reporting to the Director of Consumer Marketing, this role is responsible for leading key projects within BENLYSTA supporting the DTC campaign including digital campaigns, social campaigns, behavioral marketing campaigns, and print/TV campaigns. Candidate should be a self-starter, have a passion for the patient & strong drive to ensure the marketing campaigns are competitive, and have an innate ability to be innovative in the consumer space. Lead Content Owner on the development of the TV assets for the campaign as well as additional initiatives as aligned to the Strategic and Operational Plans. Develop and lead content strategy and customer personas. Lead digital strategy and execution including online and social advertising. Develop KPIs and track project performance against the campaign & plan optimizations. Partner with advertising agencies and other external partners to develop creative and execute programs. Manage agency spend against agreed to SOWs. Lead regulatory, legal, medical copy approval process as well as special copy approval needs through our governance process. Effectively lead internal cross-functional teams, including Copy Approval, external partners, and project teams to achieve maximum results that drive the business. Why You? Basic Qualifications: BS/BA, preferably in Business /Marketing or Health Sciences related field Minimum of 3 years of healthcare marketing or other relevant commercial experience (Relevant commercial experience may include sales, training, or communications in an agency, CPG or pharma company. Healthcare marketing can include brand marketing, market research, marketing operations, and/or provider marketing or a combination of these) Digital marketing/advertising/media experience. Preferred Qualifications: Consumer marketing, advertising, and/or consumer media experience preferred. Digital marketing/advertising/media experience. Experience implementing projects within pharma including copy approval experience. Experience managing external Agencies. Project management experience with proven ability to handle multiple projects simultaneously. Demonstrated interpersonal skills and ability to build effective working relationships. Demonstrated leadership, proven decision-making, strategic thinking, problem-solving, and oral/written communication skills. Experience with primary and secondary market research. Budget management experience. Why GSK? Our values and expectations are at the heart of everything we do and form an important part of our culture. These include Patient focus, Transparency, Respect, Integrity along with Courage, Accountability, Development, and Teamwork. As GSK focuses on our values and expectations and a culture of innovation, performance, and trust, the successful candidate will demonstrate the following capabilities: Operating at pace and agile decision-making – using evidence and applying judgement to balance pace, rigour and risk. Committed to delivering high quality results, overcoming challenges, focusing on what matters, execution. Continuously looking for opportunities to learn, build skills and share learning. Sustaining energy and well-being. Building strong relationships and collaboration, honest and open conversations. Budgeting and cost-consciousness. *LI-GSK If you require an accommodation or other assistance to apply for a job at GSK, please contact the GSK Service Centre at 1-877-694-7547 (US Toll Free) or +1 801 567 5155 (outside US). GSK is an Equal Opportunity Employer and, in the US, we adhere to Affirmative Action principles. 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