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<div class="mds-edited-text mds-font-body-copy-bulk"><p><strong>Salary: </strong>£50,500<br /><strong>Location: </strong>South East England<br /><strong>Job Type: </strong>Freelance</p><p> </p><p><br />Do you have experience of developing and executing annual brand plans in the food and drink/restaurant industry? If so, read on!<br /><br /></p><p> </p><p> </p><br /><br />THE COMPANY<br /><br /><p>Our client is one of the top hospitality brands in the country. They strive to be the best they can be with a customer-centric approach, making everyday experiences special for customers so they come back time and again.<br /><br /></p><p> </p><p> </p><br /><br />THE ROLE<br /><br /><p>The Brand &amp; Proposition Manager will be responsible for developing and executing annual brand plans across two of our client's key brands.<br /><br /> You will:<br /> - Develop and evolve both brands, providing clear guidelines for all elements of the brand experience<br /> - Be responsible for the evolution and execution of the brand frameworks<br /> - Create &amp; deliver the annual marketing/customer engagement plan to drive improved customer frequency and acquisition of new customers<br /> - Be responsible for the delivery and effectiveness of all marketing activity for these brands<br /> - Play a leading role in trading plans, maximising opportunities to drive revenue<br /> - Be responsible for media planning to deliver customer frequency and acquisition targets, maintaining brand standards and guidelines, translating guest and financial insights into compelling customer facing plans that will drive business growth<br /> - Be responsible for the allocation of and management of the relevant brand marketing budget<br /><br /> This role is based in Bedfordshire, with 2 days per week in the office.<br /><br /></p><p> </p><p> </p><br /><br />YOU<br /><br /><p>The successful candidate for this Brand &amp; Proposition Manager role will be a customer-centric and highly commercial marketer, with the ability to thrive in a fast-paced and ever-changing environment.<br /><br /> You will also:<br /> - Be a highly motivated and a high performing individual with a strong marketing background and experience of delivering successful B2C marketing campaigns across all marcomms channels<br /> - Be commercially astute and with excellent budget management skills<br /> - Have demonstrable experience and success in driving profitable sales in a multi-site branded environment, ideally in the retail, hospitality or leisure sector<br /> - Have experience in brand development, campaign planning and execution, agency management and campaign analysis<br /> - Bring your energy, ideas and sense of fun!<br /><br /> If that sounds like you, we'd love to hear from you!</p><p> </p><p> </p><p><strong>Salary: </strong>£50,500<br /><strong>Location: </strong>South East England<br /><strong>Job Type: </strong>Freelance</p><p> </p><p> </p><p><strong>NB: You must be eligible to work in the UK</strong></p><p> </p><p>If this role isn't what you are looking for, don't worry. At Stopgap we cover a wider range of freelance and permanent positions with dedicated sector specialists. It is worth checking our website for all our latest jobs and registering to receive job alerts so you are the first to know about a new opportunity.</p><p> </p><p><strong>Marketing, Digital and Creative Recruitment</strong></p><p><strong>Stopgap - Talent With A Spark</strong></p><p> </p><img src="https://counter.adcourier.com/dGVzcy5sZWlnaC41Nzc3OC40MzlAc2dncm91cC5hcGxpdHJhay5jb20.gif" rel="no-follow" />