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<div class="mds-edited-text mds-font-body-copy-bulk"><p> </p><br /><br />MARKETING MANAGER - LOYALTY & CULTIVATION <br /><br /><p><strong>Roles available: </strong>x2<strong> - </strong>x1 12-month fixed term contract, x1 18-month fixed term contract. Both roles will have the same responsibilities.</p><p><strong>Salary:</strong> £37,000 - £40,000 per annum</p><p><strong>Permanent</strong><strong>:</strong> Full time 35 hours per week, We're open to a variety of ways of working i.e., compressed hours</p><p><strong>Location:</strong> Stratford, London (Office-based with high flexibility, 1-2 days per week in the office) we are open to flexible working request from successful candidates for home-based working.</p><p><strong>Closing date:</strong> Tuesday 6 September 23:55</p><p><strong>At Cancer Research UK, we exist to beat cancer.</strong></p><br /><br />We are professionals with purpose, beating cancer every day. But we need to go much further and much faster. That's why we're looking for someone talented, someone who shares our vision, someone like you.<br /><br /><p>We have two exciting roles available to shape the strategy and delivery of cross-channel, mass marketing activity aimed at cultivating ongoing loyalty for Cancer Research UK supporters. </p><p>We are lucky to have a substantial database of supporters who have helped us in our commitment to fund world-class advances in the research, prevention, diagnosis, and treatment of cancer. The Loyalty &amp; Cultivation team looks after the campaigns and journeys which these supporters receive, across multiple channels, to motivate, engage and inspire them to continue their journey with us.</p><p> </p><p>We are looking for an experienced and creative marketer to join the team. You will bring together stakeholders from across the organisation to shape and deliver key strategies and campaigns to inspire and retain supporters across the range of Cancer Research UK products.</p><p> </p><br /><br />What will I be doing?<br /><br /><ul><li><p>Working with the Insight team and senior managers to drive development of the marketing strategy that inspires, motivates, and retains our audiences.</p></li><li><p>Supporting the Senior Manager to translate the Fundraising &amp; Marketing operating plan and budget into an audience marketing plan and budget.</p></li><li><p>Defining and develop the audiences and product offerings that need activating as part of this marketing plan and manage the development and delivery of cross-channel integrated briefs</p></li><li><p>Managing the planning, set-up, delivery, and analysis of integrated multi-channel campaigns that meet and exceed specific audience KPIs, with particular focus on digital marketing channels including email, SMS, and paid digital channels</p></li><li><p>Managing the content and creative production, testing and optimisation process, ensuring campaign assets are fully aligned with Brand messaging and other communications themes</p></li><li><p>Working alongside the Senior Manager to motivate the Executives and matrix manage specialist teams to deliver activity across channels</p></li></ul><p> </p><br /><br />What skills are we looking for?<br /><br /><ul><li><p>Significant experience translating marketing strategy into tactical delivery plans by channel, audience, and budget</p></li><li><p>Significant experience planning and delivering multi-channel campaigns that meet campaign KPIs</p></li><li><p>Strong understanding of end-to-end supporter journeys and the role of different channels in fully integrated campaigns</p></li><li><p>Relevant experience of loyalty and retention marketing, or developing loyalty schemes</p></li><li><p>Relevant experience of managing and motivating agencies to drive maximum value from relationships</p></li><li><p>Experience of developing, motivating and nurturing team members, preferably in a matrix environment, and the ability to manage competing priorities for yourself and others</p></li><li><p>Data-driven with a strong understanding of UX principles and relevant experience of interpreting results and recommending opportunities for optimisation</p></li><li><p>Relevant experience of building positive working relationships and influencing others at all levels</p></li><li><p>Excellent project management skills including resource and risk management</p></li><li><p>A professional marketing qualification, such as Institute of Digital Marketing or Chartered Institute of Marketing, or equivalent experience</p></li></ul><p> </p><br /><br />What will I gain?<br /><br /><p>Each and every one of our employees contributes to our progress and is supporting our work to beat cancer. We think that's impressive.</p><p>In return, we make sure you are supported by a generous benefits package, a wide range of career and personal development opportunities and high-quality tools, policies and processes to enable you to do your job well.</p><p>Our benefits package includes a substantial retirement plan, a generous and flexible leave allowance, discounts on anything from travel to technology, gym membership, and much more.</p><p>We review pay annually and aim to recognise individual performance and achievements. </p><p>We don't forget people have lives outside of work too and so we actively encourage a flexible working culture.</p><p>Our work - from funding cutting-edge research to developing public policy - will change the world. It's exciting to be part of our team.<br /><br /></p><p> </p><br /><br />How do I apply?<br /><br /><p>We operate an anonymised shortlisting process in our commitment to equality, diversity and inclusion. CVs are required for all applications; but we won't be able to view them until we invite you for an interview. Instead, we ask you to complete the work history section of the online application form for us to be able to assess you quickly, fairly and objectively.</p><p> </p><img src="https://counter.adcourier.com/cGFydmVlbmdpbmFkZS5ndXJtLjc5OTgyLjQzOUBjYW5jZXJyZXNlYXJjaC5hcGxpdHJhay5jb20.gif" rel="no-follow" />