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<div class="mds-edited-text mds-font-body-copy-bulk"><p><strong>Salary: </strong>£35,000 - £38,000<br /><strong>Location: </strong>Greater London<br /><strong>Job Type: </strong>Permanent</p><p> </p><p><br />Exciting opportunity for an experienced CRM &amp; digital marketing specialist to join one of the UK's biggest hospitality businesses.<br /><br /></p><p> </p><p> </p><br /><br />THE COMPANY<br /><br /><p>Our client is one of the UK's biggest hospitality businesses. They have a diverse portfolio of well-known and much-loved brands, operating approximately 400 restaurants and pubs up and down the country.<br /><br /></p><p> </p><p> </p><br /><br />THE ROLE<br /><br /><p>The CRM Specialist will be responsible for:<br /> - Developing, planning and optimising CRM campaigns in line with marketing calendars<br /> - End to end execution of email marketing campaigns, journeys and push notifications<br /> - Briefing the design and brand teams and managing the CRM calendar<br /> - Developing the data segmentation and dynamic content strategy to deliver personalised campaigns<br /> - Implementing comprehensive A/B tests <br /> - Reporting on performance of CRM activity<br /> - Collaborating with brand and design teams to develop content that is engaging and on brand<br /> - Supporting the Digital Marketing Manager with PPC, Social Ads and reviewing potential MarTech<br /> - Maintaining website content<br /> - Mapping guest journeys and analysing touch points to maximise commercial opportunities<br /><br /></p><p> </p><p> </p><br /><br />YOU<br /><br /><p>The successful candidate for this role will be a strong digital all-rounder, with a specialism in CRM. You will ideally have:<br /><br /> - Minimum of 2 years CRM experience<br /> - Copywriting expertise<br /> - Experience of managing and updating website content<br /> - CSS, HTML and InDesign skills<br /> - Knowledge of Google Analytics GoogleAds, FacebookAds<br /> - Experience with Exponea (desired, but not required)<br /> - Strong written and verbal communication skills<br /><br /> Experience in the hospitality industry is a bonus, but not essential.<br /><br /> If that sounds like you, we'd love to hear from you!</p><p> </p><p> </p><p><strong>Salary: </strong>£35,000 - £38,000<br /><strong>Location: </strong>Greater London<br /><strong>Job Type: </strong>Permanent</p><p> </p><p> </p><p><strong>NB: You must be eligible to work in the UK</strong></p><p> </p><p>If this role isn't what you are looking for, don't worry. At Stopgap we cover a wider range of freelance and permanent positions with dedicated sector specialists. It is worth checking our website for all our latest jobs and registering to receive job alerts so you are the first to know about a new opportunity.</p><p> </p><p><strong>Marketing, Digital and Creative Recruitment</strong></p><p><strong>Stopgap - Talent With A Spark</strong></p><p> </p><img src="https://counter.adcourier.com/dGVzcy5sZWlnaC4xNDk4NC40MzlAc2dncm91cC5hcGxpdHJhay5jb20.gif" rel="no-follow" />