VP, Marketing Strategy

Overview Overview: At SolarWinds, we’re a people-first company. Our purpose is to enrich the lives of the people we serve—including our employees, customers, shareholders, partners, and communities. Join us in our mission to help customers accelerate business transformation with simple, powerful, and secure solutions. The ideal candidate thrives in an innovative, fast-paced environment, and is collaborative, accountable, ready, and empathetic. We’re looking for individuals who believe they can accomplish more as a team and create lasting growth for themselves and others. We hire based on attitude, competency, and commitment. Solarians are ready to advance our world-class solutions in a fast-paced environment and accept the challenge to lead with purpose. If you’re looking to build your career with an exceptional team, you’ve come to the right place. Join SolarWinds and grow with us! Responsibilities The Role: GTM Strategy: Define strategic go-to-market (GTM) recommendations and programs to achieve corporate objectives around business, brand, and product category. Collaborate with executive and extended stakeholders throughout the business to drive measurable results. Scope of strategic recommendations will include inputs to efforts like brand evolution and expression, campaign strategy, communications, content development and deployment, influencer engagement, speaking events and opportunities, and web development. Analyst Relations: Lead evolution of AR strategy, and oversee, develop, and implement a variety of projects and programs, while working closely with Product Management, Product Marketing, Corporate Strategy, and Corporate Marketing teams to develop and carry out the strategy to positively impact our position among key industry and market analysts. Solutions Messaging: Lead strategy and creation of effective, impactful, breakthrough messaging informed by market data, customer persona insights, a clear understanding of solution benefits, and the competitive landscape to educate external and internal audiences. Work directly with Product Management, Product Marketing, Sales, Corporate Strategy, Legal, Finance, and Corporate Marketing teams to create solutions messaging for internal and external positioning, project briefing, and campaign strategy development. Industry Marketing: Lead creation of industry marketing strategy and approach, informed by market data, customer personas, sales insights and objectives, and understanding of the competitive landscape to educate external and internal audiences. Work directly with Product Management, Product Marketing, Sales, Corporate Strategy, Legal, Finance, and Corporate Marketing teams to create solutions messaging for internal and external positioning, project briefing, and campaign strategy development. Competitive Intelligence and Response: As an extension of AR program strategy, and expansion of collaboration with Product and Sales leadership, provide strategic recommendations and communications strategy based on competitive analysis of the markets in which we participate, analyst evaluations of our offering and roadmap, competitive comparisons and opportunities, and provide response guidance for stakeholders to leverage as they interact with customers, prospects, media, and analysts. Thought Leadership: Development and delivery of executive and industry thought leadership to support key growth areas for SolarWinds, including observability, DevOps issues and challenges, AIOps, machine learning, and more. This will include asset development, speaking engagements, media interactions, and analyst briefings. Qualifications Requirements: 20+ years of experience and increasing responsibility in marketing strategy and storytelling to build and grow world-class brands Hands-on approach and willingness to roll up one’s sleeves, as well as team leadership and management Deep ability to manage successful analyst relations programs, work well with senior executives and a wide range of internal teams to prioritize and handle multiple concurrent projects, and build solid relationships with key industry analysts and technology experts