VP, Head of Global Pharma Marketing Operations

Site Name: UK - London - Brentford, Philadelphia Walnut Street Posted Date: Aug 27 2022 The VP, Head of Global Pharma Marketing Operations has full accountability for Global Marketing operations including E2E accountability for Omni channel strategy & digital innovation (CX/CS) Content Hub (GSKs internal digital agency - MOC/DC), Digital hub for digital only brands and Delivery to deliver top line revenue & operational targets. Global Pharma Marketing Operations (GMPO) is a truly global team with employees located across GSK’s Hub locations which include UK, USA, Singapore, India & Poland. The role is accountable for digital commercial innovation and building cutting edge digital capabilities to ensure GSK achieves top quartile digital maturity and is beating the competition. The purpose of this role is to support the end to end process for content creation & campaign execution across all the global businesses (including Global Product Strategy – Specialty, Vaccines, General Medicines, Oncology & ViiV) and all markets across EM, GCI, EU & US as well as streamline marketing operations for GSK globally. The role ensures global business alignment regarding what content will be created and when, the co-creation process, how the content will flow from global to local and how customer insight will be captured and fed back to the global businesses. In addition this role will also oversee the execution of all digital campaigns for non-promoted brands via the Digital Hub in Poland to deliver on top line revenue targets (circa 25M for our non-promoted brand portfolio) and drive scale up across other regions (EU & GCI). It will work with Medical and Pharma Tech to continue to simplify the copy approval process and ensure appropriate content strategy & standards are in place to continuously evolve Content Lab (our single source of content at GSK). Finally, this role is fully accountable to revamp the Global to Local operating model at GSK to deliver performance and impact. It will also be accountable to manage 3rd party strategic partnerships for GSK with 3rd parties like Accenture, Veeva & Tech Mahindra. Role Purpose Lead the delivery of GSK’s enterprise wide omni-channel strategy to drive digital innovation & build cutting edge digital capabilities across priority markets & brands Drive expansion of the Digital Hub beyond general medicines to other classic portfolios contingent upon solid delivery on both top-line and ROI targets Revamp the content delivery model – Global to local operating model for GSK to ensure speed to market & industry leading campaign performance Deliver the digital innovation/test & learn capabilities with a more scalable delivery model in place Lead the GPMO team and embed new GSK culture focused on focus, pace & accountability and ensure people and talent movement with clear succession plans Deliver a step change in omni-channel customer engagement to drive increased competitiveness, performance and impact. Strong partnership with cross functional leaders in Tech, Medical, Global Product Strategy, Country General Managers to deliver on enterprise priorities Skills / Experience Masters Degree in Marketing of Life Sciences discipline (MBA preferred) In market operational experience, preferably with ownership of the P&L Above country experience, operating at a strategic level and delivering across organizational boundaries Experience across brand/product marketing and multi channel/digital marketing. Proven record for strategic thinking and disciplined execution Closing date for applications is Friday 2nd September As a company driven by our values of Patient focus, Transparency, Respect and Integrity, we know inclusion and diversity are essential for us to be able to succeed. We want all our colleagues to thrive at GSK bringing their unique experiences, ensuring they feel good and to keep growing their careers. As a candidate for a role, we want you to feel the same way. As an Equal Opportunity Employer, we are open to all talent. In the US, we also adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to neurodiversity, race/ethnicity, colour, national origin, religion, gender, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class*(*US only). We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are. Please don’t hesitate to contact us if you’d like to discuss any adjustments to our process which might help you demonstrate your strengths and capabilities. 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