Content Management and Business Planning Manager

Site Name: Singapore - Rochester Park Posted Date: Aug 26 2022 Job Purpose To develop the content effectiveness measurement framework and execute the initiatives and track the performance across the key brands / TAs in CEP Global Marketing To lead business planning and operations for CEP Global Marketing ensuring the successful delivery of key transformative initiatives Responsibilities Content Management (70%) Ownership to drive global marketing thinking with clear strategy on content quality and execution Drive optimised CEP digital marketing content for key customer personas across regions to deliver improved automation and marketing performance Lead the partnership with global marketing to define success and agitate to push limits on quality and speed in content development Provide expertise into content quality and execution through data driven insight Deliver all content in line with GSK standards and policies by leading global cross-functional team through the relevant steps to deploy DDCX Deliver content effectiveness dashboard to help measure success Lead global digital content performance reviews to analyse current performance, and identify areas to optimise future performance tracked against GCLT and GMKLT KPIs Define content measurement framework for DDCX to ensure the programme delivers success for CEP Global Marketing Business Planning and Operations (30%) Lead E2E business planning process and cross-functional optimisation to implement GenMed Global P&L Strategy and Operations process Prepare the GMKLT strategic monthly meeting agenda, relevant workshops, and market visits Support Digital Marketing and Operations Lead on specific projects as required Why you? Basic Qualifications We are looking for professionals with these required skills to achieve our goals: The job holder needs to have innovative and ready-to-challenge the status quo mindsets to push the boundaries within the industry regulations: To achieve this, the job holder needs to have: Successful track record to define and drive the measurement of the digital content effectiveness Highly independent with strong ownership, resilient, maturity & ready to proactively plan & work with key stakeholders to resolve problems Outstanding written and verbal communication skills with track record in achieving outcomes from difficult conversations Excellent relationship management to influence without authority, to resolve conflicts, and to negotiate with senior leaders and peers Above country and LOC experiences in operating in a highly complex, ambiguous, and multi-cultural international environment Pharmaceutical experience in omni-channel marketing across portfolio is a must, preferred experience in consumer healthcare, vaccines, or Primary healthcare Performance driven mindset and continuously challenge the status quo and drive excellence Track record in initiatives delivery in Marketing and Commercial Operations / Excellences Highly analytical with data driven mindset for decision making Exceptional learning agility with proven record in picking up new skills and techniques Agile mindset expected, preferred with Agile or PM certification Preferred Qualifications If you have the following characteristics, it would be a plus: Strong understanding of New GSK Vision and Culture Managing ambiguity and complexity in a highly regulated environment Candidate should have a high learning agility, service mindset and excellence in execution Why GSK? At GSK, we have already delivered unprecedented change over the past four years, improving R&D, becoming a leader in Consumer Healthcare, strengthening our leadership, and transforming our commercial execution. Now, we’re making the most significant changes we’ve made to our business in over 20 years. We’re on track to separate and create two new companies in 2022: New GSK with a leading portfolio of vaccines and specialty medicines as well as R&D based on immune system and genetics science; and a new world-leading consumer healthcare company of loved and trusted brands. With new ambition comes new purpose. For New GSK, this is to unite science, talent, and technology to get ahead of disease together – all with the clear ambition of delivering human health impact; stronger and more sustainable shareholder returns; and as a new GSK where outstanding people thrive. Getting ahead means preventing disease as well as treating it. How we do all this is through our people and our culture. A culture that is ambitious for patients – so we deliver what matters better and faster; accountable for impact – with clear ownership of goals and support to succeed; and where we do the right thing. So, if you’re ready to improve the lives of billions, join us at this exciting moment in our journey. Join our challenge to get Ahead Together. Our goal is to be one of the world’s most innovative, best performing and trusted healthcare companies. We believe that we all bring something unique to GSK and when we combine our knowledge, experiences and styles together, the impact is incredible. Come join our adventure at GSK where you will be inspired to do your best work for our patients and consumers. A place where you can be you, feel good and keep growing. *LI-GSK GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. Getting ahead means preventing disease as well as treating it, and we aim to impact the health of 2.5 billion people around the world in the next 10 years. Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together. Important notice to Employment businesses/ Agencies GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. 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