Product Manager (General Medicines)

Nom du site: Malaysia - Petaling Jaya Data de publication: Aug 17 2022 Are you looking for a brand management role to manage the integration of pharmaceutical brands and execute the marketing campaign to optimize the customer experience? If so, this role could be an exciting opportunity to explore. As Product Brand Management Pharmaceutical Professional, you will lead the strategic planning and execution of integrated multichannel campaigns for promoted portfolio products across the assigned region. You will also Create brand strategies, execution plans and manage the resource allocation within the brands based on customer insight. This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following: Responsible for aligning customer segments and leverage service to deliver brand and an exceptional customer experience plan Responsible for translating insights for future marketing strategies Ensure comprehension of Product/Therapy Area strategy to select, customize and share global content to Local Operating Companies (LOCs) Develop the end to end portfolio marketing customer experience plan with LoC input based on available data and channel mix deliverables Flawlessly execute local/ global Integrated Campaigns and to address the customer needs. Engage with Medical to gain customer insights from employees and key customer groups to ensure deep customer insight and respond to customer needs Manage local congresses, and GSK sponsored digital and face to face events Collaborate with third party stakeholders and global teams in terms of local implementation Understand business analytics and respond accordingly to ensure customer engagement, delivery of pharmaceutical share growth and increase touchpoints Provide relevant insight to the Global Brand Teams so needs of the markets are understood and evaluated Develop a media plan in line with Global strategy to ensure an appropriate integration with the Global campaign objectives and use of the marketing mix Manage agency and cross-functional relationships at local level to deliver breakthrough results Drive superior execution of programs and plans to bring the brand strategies to life, including for example media, creative development, digital programs Collaborate with the sales team to drive strong HCP engagements Formulate and implement product marketing goals, strategies, plans and programs to ensure share of market and profitability of products Harmonize the integrated campaigns in line with market needs, proposal of solutions and identification of gaps in content or technology Why you? Basic Qualifications: We are looking for professionals with these required skills to achieve our goals: Bachelor’s degree 3+ years’ experience in marketing and/or sales Knowledge of marketing ways of working and code of promotion Preferred Qualifications: If you have the following characteristics, it would be a plus: Bachelor’s degree in marketing Service/Customer oriented Experience in multichannel marketing Experience crafting high-impact customer experience plans that conform to local market needs Excellence in execution of prioritization, communication, stakeholder management and problem solving Exceptional communication and organizational skills Why GSK? At GSK, we have already delivered unprecedented change over the past four years, improving R&D, becoming a leader in Consumer Healthcare, strengthening our leadership, and transforming our commercial execution. Now, we’re making the most significant changes we’ve made to our business in over 20 years. We’re on track to separate and create two new companies in 2022: New GSK with a leading portfolio of vaccines and specialty medicines as well as R&D based on immune system and genetics science; and a new world-leading consumer healthcare company of loved and trusted brands. With new ambition comes new purpose. For New GSK, this is to unite science, talent, and technology to get ahead of disease together – all with the clear ambition of delivering human health impact; stronger and more sustainable shareholder returns; and as a new GSK where outstanding people thrive. Getting ahead means preventing disease as well as treating it. How we do all this is through our people and our culture. A culture that is ambitious for patients – so we deliver what matters better and faster; accountable for impact – with clear ownership of goals and support to succeed; and where we do the right thing. So, if you’re ready to improve the lives of billions, join us at this exciting moment in our journey. Join our challenge to get Ahead Together.
LI-GSK Notre objectif est d'être l’une des entreprises les plus innovantes, les plus performantes et dignes de confiance de l'industrie pharmaceutique. Nous pensons que nous apportons quelque chose d'unique chez GSK et lorsque nous associons nos connaissances, nos expériences et nos styles, l'impact est incroyable. Venez rejoindre notre aventure chez GSK où vous trouverez l'inspiration pour faire au mieux votre travail pour nos patients et pour nos clients. Un endroit où vous pouvez vous recentrer, vous sentir bien et aller de l'avant. Avis important à l'attention des sociétés de recrutement/agences pour l'emploi GSK n'accepte pas de recommandations provenant de sociétés de recrutement/agences pour l'emploi en ce qui concerne les postes à pourvoir sur ce site. Toutes les sociétés de recrutement/agences pour l'emploi doivent contacter les services des ressources humaines/des achat généraux et commerciaux de GSK pour obtenir une autorisation écrite préalable avant de recommander des candidats à GSK. L'obtention d'une autorisation écrite préalable est une condition préalable à tout accord (oral ou écrit) entre la société de recrutement/l'agence pour l'emploi et GSK. En l'absence d'une autorisation écrite, toute action de la part de la société de recrutement/l'agence pour l'emploi sera jugée comme ayant été effectuée sans le consentement ou l'accord contractuel de GSK. GSK ne pourra par conséquent pas être tenue responsable des frais découlant de ces actions ou des frais découlant de recommandations par des sociétés de recrutement/agences pour l'emploi en ce qui concerne les postes à pourvoir sur ce site.