Global Consumer Insights Manager, Equity, Häagen-Dazs, London, 12 months FTC

Great things are happening in the Europe and Australia (EUAU) region. Each day, our 2,500 plus colleagues bring their passion to our offices, manufacturing sites, R&D center, and commercial/distributor markets across Europe, Australia, and New Zealand. We are energized by over 150 years of bringing people together with the food they love. With beloved brands Old El Paso, Häagen-Dazs, Nature Valley, Betty Crocker, Pillsbury, Jus-Rol, Fibre One, Latina Fresh and more, we are on a mission to become the undisputed growth leader in food for EUAU. In a world that’s ever-changing, we look to stay ahead and seek people who share our love of food and are hungry to shape the future. Position: One Year assignment, up until October 2023. What your role is We have an exciting opportunity to be part of shaping the future of the world’s best ice cream. Join an energized team as a CMI Manager, Equity on Haagen-Dazs - one of the crown jewels of the General Mills portfolio as they reposition the brand, re-imagine their portfolio & innovation strategy and reignite the connections they create with consumers and customers. As a revered growth platform in General Mills, there are high expectations for Haagen-Dazs. In this role you will be a critical partner with the Brand Development Team (BDT) based in London. As an integral part of the BDT, you will bring fresh thinking, deep insight expertise and strategic clarity to burning business questions. You will be a global citizen and simplifier, partnering with local market teams, cross functional stakeholders and agencies to build trust, alignment and confidence. You will drive great impact by instilling new best practices, giving clear recommendations on the way forward, and inspiring all who touch the brand to connect with our consumer and amplify our efforts. You will be a master at influencing outward by distilling insights with great clarity and purpose. A truly global role, reporting to the Global Insight Lead on Haagen-Dazs, you will work with senior brand leaders to execute and deliver work that matters and has high exposure to the General Mills Leadership team. Experiences Gained: Matrix relationship management, Brand Equity, BX, Anatomy/Purpose, Management/Development, International Business Coordination, Cross Geography, Foresights KEY ACCOUNTABILITIES Foundational Strategy Consumer: Designs, executes and advocates fresh work that resets how we think about our target consumer (Life Juicer) through experiences not just products. Brand Equity: Sets base level understanding of where our brand is and where it needs to change to drive brand desire through synthesis of existing data and competitive landscape. Institutionalized Learning: Works to establish regular learning reviews and implications for the broader team outside of pure project work. Deep Insight Discovery & Triangulation: Responsible for aggregating, filtering and synthesizing relevant consumer learning from multiple sources (custom research, trends, social media listening, etc.) and sharing with team. Can translate information into insights and recommendations that inspire the brand team to act. Communication Development: Partners with brand team to develop and execute learning plan across all parts of the comms journey from ideation to in-market performance. Demonstrates and advocates for system 1 approaches where applicable and proposes new methods and ways of thinking to get to deep consumer insights that unlock agency creativity. Continues trusted partnership with Global agency to integrate insights into their creative process: transforming insights from hurdles to get over, to springboards for brilliant ideas. Consulting, Advising, Coaching and Leading: Participates, leads and influences team discussions to bring the voice of the consumer into consideration and decision making. Presents consumer learning and leads discussions while sharing a POV on how to apply learning to the business. Proactively brings forward external inspiration and new approaches to insights and strategy development. What you will bring to the team MINIMUM QUALIFICATIONS Bachelor’s degree in Marketing, Market Research, Statistics, Mathematics, Data Analytics, Economics, Anthropology, Sociology, Psychology, or other related field 8+ years of experience in Consumer Insights or related field Experience working with interdependent cross-functional teams in a highly dynamic and challenging environment Experience working in an agile environment with shifting priorities and multiple concurrent work streams Ability to synthesize data to build and tell a compelling consumer story with credibility PREFERRED QUALIFICATIONS Self-starter with the ability to craft a vision for the team and proactively find ways to add value Proven ability navigating matrixed organizations and building effective relationships Expertise in a variety of traditional and modern qualitative and quantitative research techniques, specifically for innovation, communication, branding & packaging Can effectively navigate ambiguity and work in an agile environment Strong command of quantitative primary and syndicated toolkit Familiarity with different analytical approaches and theories Confident and clear communicator with executive level leaders What you get from us Flexible and employee-focused work culture Equal Employment opportunities Competitive package with benefits At General Mills, we are committed to recruiting, retaining, developing, and advancing an inclusive workforce that reflects the diversity of the consumers and communities we serve globally. Come and be part of our team's journey. Hungry to Shape the Future.