Director, Global Performance Marketing

Overview At SolarWinds, we’re a people-first company. Our purpose is to enrich the lives of the people we serve—including our employees, customers, shareholders, Partners, and communities. Join us in our mission to help customers accelerate business transformation with simple, powerful, and secure solutions. The ideal candidate thrives in an innovative, fast-paced environment and is collaborative, accountable, ready, and empathetic. We’re looking for individuals who believe they can accomplish more as a team and create lasting growth for themselves and others. We hire based on attitude, competency, and commitment. Solarians are ready to advance our world-class solutions in a fast-paced environment and accept the challenge to lead with purpose. If you’re looking to build your career with an exceptional team, you’ve come to the right place. Join SolarWinds and grow with us! The Director, Global Performance Marketing leads the Global Performance Marketing team driving advertising technology and media spend with a focus on revenue impact and optimization. SolarWinds is seeking a paid search and digital marketing expert to lead our efforts in taking our programs to the next level. This role is exciting as it combines data driven PPC campaign expansion with an entrepreneurial spirit pushing growth boundaries globally and leading the charge into our new eCommerce and subscription-based products. This role will work closely across our digital technology and performance marketing team as well as other internal departments including product marketing and strategy. Responsibilities Managing, motivating and mentoring an in-house digital team, leveraging the team’s strengths through engaging and effective team management. Grow Digital Acquisition: Direct responsibility for driving traffic, conversion and ROI for all digital acquisition channels, including paid search, affiliate, display, remarketing, and paid social media. Manage Agency Performance: Supervise external agency relationship for key channels including paid search, display, remarketing, social media, and affiliates; review agency reports and run internal reports to monitor performance and seek improvement opportunities. Oversee Budgeting, Forecasting & Reporting: Manage annual budgeting process, as well as monthly/weekly/daily forecasting and reporting at channel level for traffic, revenue, spend, ROI and other performance KPIs. Quantitative and data driven business recommendations Maintain Constant Level of Optimization: Constantly seek optimization and growth through performance analysis, A/B and multivariate testing, customer segmentation, creative partnership, landing page optimization and more. Drive Digital Innovation: Serve as internal digital marketing thought leader; helping to identify digital marketing trends, new technologies, evolving best practices, competitor activity, and testing opportunities that help drive the business. Develop Acquisition Campaigns & Partnerships: In partnership with brand marketing, ecommerce and CRM teams, identify and lead large-scale, multi-channel, 360 acquisition campaigns – potentially with third-party partners. Work with regional team marketing leadership to develop programs that support regionally driven KPIs and business outcomes. Qualifications Minimum of 5 years managing a team, minimum 8 years of paid media marketing, and minimum of 10 years of overall job experience Proven track record of driving revenue growth and optimizing digital marketing initiatives Strong Microsoft Excel proficiency Strong knowledge of paid media best practices and strategy in the context of performance marketing Experience working with analytics platforms (Adobe Analytics, Google Analytics, tableau) Experience working with paid media advertising platforms (Marin, SA 360, Campaign Manager (DoubleClick)) Experience using Salesforce, email marketing platforms and/or marketing automation platforms (Marketo a plus) Experience with ABM media and intent platforms such as Demandbase, Bombora, Lattice amond others MBA in business marketing, economics, statistics, or mathematics is a plus