Global CX Digitalization Manager (f/m/d)

Do you want to help create the future of healthcare? Our name, Siemens Healthineers, was selected to honor our people who dedicate their energy and passion to this cause. It reflects their pioneering spirit combined with our long history of engineering in the ever-evolving healthcare industry. We offer you a flexible and dynamic environment with opportunities to go beyond your comfort zone in order to grow personally and professionally. Sound interesting? Then come and join our global team as global Digital Enablement & Transformation team as Global CX Digitalization Manager (f/m/d) within Digital Customer Experience Factory. Your tasks and responsibilities: You report to the Head of Digital Enablement & Transformation and support the achievement of Siemens Healthineers‘ in-house agency (a.k.a. Digital Customer Experience Factory) digital maturity levels, by planning and implementing building and enhancing digital consulting skills for the in-house agency members, focusing on multichannel campaign / customer journey design, channel orchestration and execution You develop and roll out digital enablement programs and training modules to increase digital dexterity among our in-company customers and stakeholders, which encompass business lines, as well as campaign execution in-country commercial/field marketing communication teams. These programs focus on multichannel campaign planning, including readiness, set-up, localization, implementation processes and enabling tools. You drive standardization of the in-house digital agency’s processes & services and help positioning the offerings and values with internal customers and stakeholders. These services include email automation, landing pages and forms, content management and web templates. You create and maintain documentation like Playbooks, Cookbooks, Quality Checklists and Guidelines, as well as updates on the in-house agency customer portal to train our customer and stakeholder in topics like campaign spend and duration, guidelines for channel/media mix, search engine marketing and content optimization for search engines, analytics results dashboards, and insights for campaign optimization You collaborate with all in-house agency members (Key Account Managers, Digital Campaign Managers, Subject Matter Experts) and drive fluency in customer centricity, helping shape our B2B customers’ preference and demand for our brand and products. You assist and train countries on the design and deployment of digital campaigns and pressure-test digital customer experiences. You will support the implementation and improvement of the newly introduced structure of an annual campaign planning process. You identify and leverage market trends in complex, multi channel B2B initiatives and campaigns with a focus on digital transformation for E2E CX. To find out more about the specific business, have a look at https://www.siemens-healthineers.com/products-services Your qualifications and experience: You have a completed master’s degree in digital marketing, business administration, operations research, healthcare or similar You have several years of professional experience in digital marketing in a fast-paced operational environment. Agile methodology working experience a plus. You have worked in a large multinational organization and/or have operational experience in a digital marketing agency, which has ideally served medical device- or pharma industries You have experience in strategy development for CX related topics and project management where you have proven your analytical thinking skills and management skills for complex tasks You have experience managing and collaborating with agencies / consultancies for digital marketing and transformation topics You have profound knowledge of state-of-the-art digital marketing concepts, demand generation campaign practices, content management tools, marketing automation and analytics platforms. Direct experience with Adobe, Domo, Eloqua or other marketing automation and analytics systems is a plus You are confident in consulting methods such as QHAR, Six Sigma or Design Thinking Your attributes and skills: You have excellent communication skills in English, verbal and written You are able to translate complex digital transformation topics into a simple terms with the focus of training material creation / intuitive application You have a track record in entrepreneurial and innovative working, embrace a culture of „try-fail-learn from mistakes“, and are motivated to build new programs, structures and systems from scratch You have a keen ability to design and improve processes in an existing operation, and roll-out and communicate in enterprise scenarios. Our global team: Siemens Healthineers is a leading global medical technology company. 66,000 dedicated colleagues in over 70 countries are driven to shape the future of healthcare. An estimated 5 million patients across the globe benefit every day from our innovative technologies and services in the areas of diagnostic and therapeutic imaging, laboratory diagnostics and molecular medicine, as well as digital health and enterprise services. Our culture: Our culture embraces different perspectives, open debate, and the will to challenge convention. Change is a constant aspect of our work. We aspire to lead the change in our industry rather than just react to it. That’s why we invite you to take on new challenges, test your ideas, and celebrate success. Check our Careers Site at https://www.siemens-healthineers.com/de/careers As an equal opportunity employer, we welcome applications from individuals with disabilities. Wish to find out more before applying? Contact us: +49 (9131) / 17 – 1717, if you wish to discuss any initial questions with our recruitment team. The contact person handling this job ad is Somya Shetty. We care about your data privacy and take compliance with GDPR as well as other data protection legislation seriously. For this reason, we ask you not to send us your CV or resume by email. We ask instead that you create a profile in our talent community where you can upload your CV. Setting up a profile lets us know you are interested in career opportunities with us and makes it easy for us to send you an alert when relevant positions become open. Click here to get started. Siemens Healthineers Germany was awarded the Great Place to Work® certificate. Organization: Siemens Healthineers Company: Siemens Healthcare GmbH Experience Level: Mid-level Professional Job Type: Full-time