Senior BX Manager - Häagen-Dazs

Great things are happening in the Europe and Australia (EUAU) region. Each day, our 2,500 plus colleagues bring their passion to our offices, manufacturing sites, R&D center, and commercial/distributor markets across Europe, Australia, and New Zealand. We are energized by over 150 years of bringing people together with the food they love. With beloved brands Old El Paso, Häagen-Dazs, Nature Valley, Betty Crocker, Pillsbury, Jus-Rol, Fibre One, Latina Fresh and more, we are on a mission to become the undisputed growth leader in food for EUAU. In a world that’s ever-changing, we look to stay ahead and seek people who share our love of food and are hungry to shape the future. Location: Uxbridge Position : Full time Reporting to: Head of Häagen-Dazs What your role is Häagen-Dazs is seeking a Senior Brand Experience Manager to join our team! We’re on a mission to spread the joy that only the best Ice Cream of Ice Creams can deliver. By joining our team on one of the world’s most iconic brands, you’ll have the opportunity to leverage and hone your expertise in specific brand experience knowledge areas (media, incentives), as well as collaborate on culturally relevant ideas to create demand for our products and support Häagen-Dazs runway for growth. In this role you will get exposure to external partners and internal experts, build your media and incentives knowledge areas, and sharpen your executional brilliance competence. You will also strengthen your project management and external partner management experiences as you lead the day-to-day relationship with our media agency to develop strategic and relevant media plans. We are looking for someone who understands insights and can translate that into brand building work. This individual understands and is up-to-date with trends, culture, and should be curious about the changing media landscape and how best to approach it. And ideally you should LOVE ice cream… who doesn’t?! KEY ACCOUNTABILITIES Develop powerful through-the-line activation briefing to both internal & external partners and anchor planning into a strong understanding of the consumer and their path to purchase Amplify the campaign idea and central connections strategy through the development and execution of a stellar activation plan, which takes into account paid, owned & earned media Collaborate with fellow Häagen-Dazs Brand Experience team members (both centrally in the Global team and with specific areas of expertise e.g. production, media consultants) for fully-orchestrated experience plan Foster strong relationships with partners by delivering clear direction and honest feedback Demonstrate executional excellence against Brand Experience strategies and projects, with a specific focus on media touchpoints Manage elements around key media, experiential and PR partnerships Ensure brand experience plan goes all the way to point of purchase, considering traditional stores and e-commerce Oversee and manage daily planning and execution needs with both internal and external partners Work with the wider team to inspire internal and external brand passion & belief Lead coordination of asset needs across different media partners/channels Set clear KPIs, track & optimize plans based on performance Manage 6-figure budgets Support planning in the executional of all communications, partnerships and experiential campaigns Be a champion & guardian of the Häagen-Dazs purpose & equity What you will bring to the team MINIMUM QUALIFICATIONS Bachelor’s degree, preferably in Communications, Marketing, Advertising, Public Relations or Business 3-5 years of experience in media strategy/planning 3+ years of experience in successful partner management (internal & external/agency) Good understanding of holistic communication planning & measurement Proven track record of executional brilliance Learning Mindset – exhibits curiosity and desire to build expertise Collaborative nature, Growth & Win as a Team mindset PREFERRED QUALIFICATIONS Demonstration of leadership and mentoring skills Knowledge or experience with Experiential activations What you get from us Flexible and employee-focused work culture Equal Employment opportunities Competitive package with benefits At General Mills, we are committed to recruiting, retaining, developing, and advancing an inclusive workforce that reflects the diversity of the consumers and communities we serve globally. Come and be part of our team‘s journey. Hungry to Shape the Future.