Technical SEO Executive

Purpose of Role The role of the Technical SEO Executive is to assist in the planning, execution and optimisation of the SEO strategy covering: technical seo, on-page and off-page SEO. This role will be within the Search Marketing Team. The Coordinator will also work very closely with the SEO Manager, Organic Search Specialist, Local Search Specialist, Digital Content, Paid Search, Data and Insights and wider Digital team in implementing and managing SEO tasks, supporting our digital marketing programmes, performance reporting and BAU market assistance. Key Responsibilities The Digital Marketing Coordinator will be primarily responsible for executing actions that are extracted from audits and then implementing or recommending to market directly the technical & on-site digital marketing activities to ensure that our websites perform in terms of organic search visibility or paid search marketing. The role’s key responsibilities will include: Execute and action routine website audits to ensure that our websites conform to web quality standards, based on SEO best practice. These audits will be aligned with our SEO strategy and will be completed using a mix of third-party tools and proprietary data sources Problem-solving SEO issues that may be contributing to poor organic search performance. Use Google Search Console and Crawling tools together with other associated applications to facilitate this Implement hreflang for all versions of Rentokil Initial’s websites effectively and contribute towards both pre and post SEO cutover activities. Implement the audit recommendations for all on-site SEO factors that include XML sitemaps, crawl error management, page & URL structure, image optimisation, keyword and local competitor analysis Complete detailed backlink audits for our websites ensuring they are not susceptible to Algorithmic or Manual Action penalties Ensure, from a technical SEO perspective, our website structures are solid, pages indexed correctly and error free. Monitor Google Search Console to quickly identify site structure issues including 4xx, 5xx, robots, hreflang and general sitemap errors Reporting on keyword search volumes for key markets and sharing findings with markets. Analyse keyword fluctuations using SEMRush and use this data to explain drops in landing page performance and share explicit recommendations on how to improve them SEO quality assurance and checking of existing sites or new site launches throughout the web development, deployment and production cycle Provide support on organic search visibility projects like review generation, local SEO and site migrations, to name but a few Be a reliable, technically sound, and knowledgeable SEO contact for our international markets for any BAU SEO related issues with their websites. If required, assist them in troubleshooting, particularly technical SEO issues Requirements Qualifications Undergraduate degree or qualification in Marketing, IT or similar Other required experience Proven experience as a Technical SEO Executive or similar role Good understanding of SEO technical considerations both on-page and off-page Understanding of search engine algorithms and their impact on the organic performance of websites Understanding of technical SEO changes (e.g. robots.txt optimisation, 301 redirects, hreflang, canonicalization, etc.) Good knowledge and previous use of 3rd party audit / SEO / Search tools to carry out web quality audits. Examples include SEMRush, deep dive site crawlers such as Screaming Frog and backlink auditors An ability to work in a collaborative manner with colleagues in the wider Digital Team, Web Development teams & different departments in M&I Experience of working within enterprise content management systems and experience around web content creation and entry Have a strong interest in current digital marketing trends & technologies Experience in MS Office or Google Apps is essential Strong understanding and experience in Google's own web monitoring and analytics tools such as Google Search Console and Google Analytics. Use these tools effectively to extract website data and metric figures such as sessions and bounce rates for landing pages Additional Competencies (advantageous but not essential) Understanding of the web development cycle and web technologies An understanding/knowledge of social media management tools (Hootsuite, Sprinklr or similar) A good understanding or experience using WordPress (or similar)