Tom Ford Beauty - Product Manager (Fragrance)

‘ Tom Ford is one of the most celebrated American Designers of his era. He launched the Tom Ford brand in 2005 with a mission to re-define modern luxury for the 21st century. Compromising menswear, womenswear, accessories, eyewear and beauty, Tom Ford is synonymous with sexy, timeless elegance, superior material and workmanship and outstanding service. The beauty collection is Tom Ford’s wardrobe of sumptuous cosmetics, extraordinary fragrances and high-tech skincare. It is designed ot achieve unforgettable allure and style while amplifying individuality. This covetable collection fuses state-of-the-art innovation and artisanal-level craftmanship with Tom Ford’s singular vision of modern glamour. ‘ Tom Ford Beauty have an exciting opportunity to join their Marketing team as Product Manager. The role reports to the Tom Ford Beauty Marketing Manager. With the continued and accelerated momentum of the Tom Ford Beauty brand in the UK as the brand is going through a successful transformation from being the ultimate niche luxury fragrance brand to becoming a major luxury beauté player we are seeking out top talent to join the brand. The Product Manager role works across multiple aspects of Marketing and touching all departments. The primary objective for the Product Manager is to lead the Fragrance category, supporting the Marketing team in the timely and effective delivery of the UK Marketing strategy and calendar, adopting an omni-channel approach. Strategy and Primary scope of role • Oversees the delivery of the Tom Ford Fragrance strategy, global vision and UK priorities • Together with the Marketing Manager, defines and delivers the product positioning and strategy for the Fragrance category across our omni channel environment, outlining where to play and how to win, how to drive category growth, rank and market share, and connect meaningfully with consumers • Manages the delivery of the calendar and programmes and assists in the strategic mapping of the cadence of launches, localising for both domestic & travelling consumers, and capitalising on HTSMs • Leads key strategic initiatives such as pricing, competitor analysis, forecasting and consumer engagement decisions • Manages paid social campaigns and contributes to wider media strategy, execution and post campaign analysis • Champions and drives our Gifting strategy and offering to drive share and rank gains, supporting the Marketing Coordinator to execute • Supports the brands distribution expansion and leads key Fragrance initiatives and strategic assortment reviews of the category and portfolios across different door types • Oversees the advertising budget with support from the Marketing Manager, optimizing investment with a clear focus on ROI Category management, Marketing Calendar and Programmes • Consumer and competitor obsessed. Understands the Fragrance landscape in detail, challenges the Tom Ford positioning, seeks and identifies opportunities, scopes key launches, maps Market Share drivers and keeps abreast of trends to inform and shape our wider strategy. • Leads the Fragrance category for Tom Ford, modelling market share ambitions, overseeing big bet launches and developing strategy to protect and propel our heroes across both on and offline channels • Owns and oversees the Fragrance forecasting process for new launch and hero programmes end-to-end, sizing and scoping market potential, analysing pricing and positioning opportunities, mapping trends, and identifying olfactive white space territories from consumer and market intelligence with support from the Marketing Coordinator, and in partnership with the Sales and Demand Planning teams • Forecasts and monitors Samples, Testers, and key Display needs for the Fragrance category to drive acquisition, trial and retention at the POS and across our key online channels. • Takes the lead in our Samples strategy for the business, mapping high performing and incremental omnichannel Sampling opportunities, reviewing redemptions, engagement and conversion • Supports the Marketing Coordinator to oversee the allocation and delivery of NSV, collateral and VM items, and samples for new offerings and continuous programmes to ensure teams are equipped for success • Partners with Sales and Demand Planning to carefully manage stock, demand plan, excess and inventory levels of both saleable and NSV lines Consumer Engagement and Brand Experience • Drives 360 launch support planning for the Fragrance category, liaising with global for approvals, ensuring communication to the brand teams, partnering with Sales for Trade opportunities, PR for exposure and awareness, Education for instore engagement and eventing, and the Digital team to elevate online, overseeing the execution and content plans • Identifying areas of opportunity within the Fragrance category, through gift-giving, sampling, promotional moments, and wider comms or commercial opportunities. • Owns and optimizes the UK assortment and product portfolio across existing and future distribution models for the Fragrance category, including LL launches, exclusives and permanent catalogs, and supporting Perfumery expansion Insights and Analysis • Owns and cascades performance reporting across key hero SKUs within the Fragrance category. Delivers high level analysis to Senior Management to capture sales trends, risks and opportunities across SKUs, providing overarching category performance in Demand Reviews and IBPs, Team Meetings and Conferences • Cascades Post Campaign Analysis reports on New Launch or big bet programmes to highlight successes, learnings and the overall impact of the launch to the wider business. • Manages the brand-wide annual and new launch pricing reviews for the Fragrance category. Reviews positioning, market landscape, corridors and category growth to provide recommendations for approval, presents to the Global brand and Pricing teams and acts as the key lead for the region Qualifications The Candidate • Successful candidates will have experience of working in a Marketing function within the Fragrance market, and ideally will have prior experience of the Luxury industry and high-end retail. Passion for the Beauty industry is essential • Commercial and competitor awareness is crucial to ensure we remain market leaders. • The individual will have excellent organisational, verbal and written communication skills, in addition to possessing strong administrative qualities. • They will be computer literate and proficient in MS Office, particularly with Excel and PowerPoint. • The individual will be highly numerate and analytical and should possess excellent attention to detail. • A flexible approach to projects and will be capabale of working across multiple projects to deadline. • Building collaborative relationships with internal teams, field teams and suppliers is integral to success. Strong interpersonal skills. • Proactivity and a positive can-do attitude are essential to the role. • As a small team, the ideal candidate will need to be excited by the opportunity to work in a fast-paced, dynamic environment, alongside all functions and departments. Compensation and Benefits • Hybrid Working (2 days WFH, 3 days office based) • Generous Bonus Opportunity that usually performs ahead of target • 25 Days Annual Leave (exc. Bank Holidays) that increases with length of service up to 29 days. • 1 additional day of Annual Leave to celebrate your birthday • Holiday Purchase scheme that enables you to get five additional days • Private medical in • Summer Fridays for five months of the year • Market leading Family Leave provisions • Generous Staff Discount & Credit • Benefits platform with exclusive discounts and offers • Mental Health Wellbeing Provisions (Unmind App and Employee Assistant Programme) I,D&E STATEMENT The Estée Lauder Companies’ collective vision is to be the most inclusive and diverse beauty company in the world, and to be both the employer of choice for diverse talent and the brand of choice for our global consumers. We are a people first company, respecting and caring for our employees, communities, and consumers. With consumers in approximately 150 countries and territories, and 70 languages at the point of sale in the UK & Ireland, it is essential that we continue to have a diverse workforce that understands local relevance and the changing beauty needs of all our global consumers. Job: Marketing Primary Location: GB-ENG-London Job Type: Standard Schedule: Full-time Shift: 1st (Day) Shift Job Number: 2214754 Estee Lauder Companies is an equal opportunities employer. We positively encourage applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity.