Digital Marketing Specialist

If you desire to be part of something special, to be part of a winning team, to be part of a fun team – winning is fun. We are looking forward to a(n) Digital Marketing Specialist - APAC Region in Eaton’s electrical business, based in Shanghai, China. In Eaton, making our work exciting, engaging, meaningful; ensuring safety, health, wellness; and being a model of inclusion & diversity are already embedded in who we are - it’s in our values, part of our vision, and our clearly defined aspirational goals. This exciting role offers opportunity to: Be a key user of AEM system (Adobe Experience Management) to deliver web content for APAC sites.. Responsible for web pages creation, assets upload and tag management in CMS (Content Management System) . Implement SEO strategy to continuously improve web content quality. Leverage Baidu Search Campaign to promote business products in a best effective way. Use website analytic tools to run website traffic reports per business requests. Builds strong relationships with marcom peers and business users. Closely work with content owners to share insights and identify web content go live solution. Participates in global regular meeting for issue solving and learning sharing. Manage external digital marketing vendors coordination efforts. Qualifications Bachelor’s Degree in computer science, or other relevant experience. 1+ year working with Adobe CQ (AEM) or related website content management system (CMS). Experienced in HTML and JavaScript. Be a quick learner of new digital tools. Assist to research, write, design, marketing copy, catalogues, business slides. Constantly evaluate and identify online mediums that are best served to meet our marketing objectives. Manage regular reporting and tracking on digital platforms. Drive the measurement of marketing campaign effectiveness and efficiency. Support other tasks assigned by team leader. Yes! Because you are the one we are looking for, we hope to hear from you now!
LI-MC3 What you will get from us Eaton’s mission is to improve the quality of life and the environment through the use of power management technologies and services. We provide sustainable solutions that help our customers effectively manage electrical, hydraulic and mechanical power – more safely, more efficiently and more reliably. Making what matters work at Eaton takes the passion of every employee around the world. We create an environment where creativity, invention and discovery become reality, each day. It’s where bold, bright professionals like you can reach your full potential—and where you can help us reach ours. Eaton’s 2020 revenues were $17.9 billion, and we sell products to customers in more than 175 countries. We have approximately 85,000 employees. We make work exciting, engaging and meaningful for our employees through our dedication to tackling some of the toughest power management challenges on the planet and by never losing sight of what matters. Our culture is built on a strong commitment to practicing our core values and supporting our employees with the tools they need to succeed. We pledge to always foster a diverse and inclusive environment, including inclusion resource groups that bring together employees who share a common purpose, interest or background. In the past year, our company has received top employment recognition by the Human Rights Campaign and almost fifty percent of our Board of Directors represented diverse groups. When we embrace the different ideas, perspectives and backgrounds that make each of us unique, we — as individuals and as a company — are stronger. We have demonstrated our passion for sustainability with the recent announcement of cutting carbon emissions from the company’s operations by at least 50 percent by 2030. We are ethical, passionate, accountable, efficient, transparent and committed to learning. We are confident we can deliver on our promise to improve the quality of life and the environment because of the attributes that our employees embody. We are committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of an applicant's race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, marital status, genetic information, protected veteran status, or any other status protected by law. Job: Marketing Region: Asia Pacific Organization: ES APAC Sector Job Level: Individual Contributor Schedule: Full-time Is remote work (i.e. working from home or another Eaton facility) allowed for this position?: No Does this position offer relocation?: No Travel: Yes, 10 % of the Time