Portfolio Marketing Manager: Technology

ZS is a professional services firm that works side by side with companies to help develop and deliver products that drive customer value and company results. From R&D to portfolio strategy, customer insights, marketing and sales strategy, operations and technology, we leverage our deep industry expertise and leading-edge analytics to create solutions that work in the real world. Our most valuable asset is our people—a fact that’s reflected in our values-driven organization in which new perspectives are integral and new ideas are celebrated. ZSers are passionately committed to helping companies and their customers thrive in industries ranging from healthcare and life sciences, to high-tech, financial services, travel and transportation, and beyond. PORTFOLIO MARKETING MANAGER: Technology We seek a Marketing Manager to join our Marketing & Communications team in our Evanston, Illinois office. Reporting to the Director of Portfolio Marketing, the Marketing Manager will lead the ZS technology marketing team and be responsible for marketing strategy, conception, design, resourcing, rollout/execution, measurement, reporting and overall marketing performance for our technology consulting and campaign teams. Key initiatives include strategic marketing plan development, thought leadership/issues-based marketing initiatives and campaigns; digital and social media programs, internal awareness programs, sales support programs, relationship building initiatives; and developing and maximizing ZS participation. You will contribute both strategic thinking, overall positioning and messaging as well as campaign design and execution for the technology audience in the healthcare industry. You will collaborate across solutions, product and other industry verticals as appropriate to create cohesive and integrated marketing campaigns that bring ZS to the market. You will be able to effectively divide your time based on business priorities, manage a global team of two and work collaboratively in a matrix environment. Responsibilities: Build and execute global, multichannel, digital-first, content-led, issues based integrated marketing strategies and plans for the technology buyer audience. Develop strategic advisory relationships with a diverse team of industry stakeholders. Conduct and analyze market/competitor research as input to positioning and external marketing plans. Develop differentiated messaging and positioning, customized by customer segment, business area, geography, channel and/or tactic as needed. Lead the development and execution of marketing campaigns related to thought leadership and research including managing all resources and third-party service providers (e.g. approved agencies, designers, writers) and program budgets. Drive earned and paid media efforts on behalf of the technology growth vector, working closely with the media relations team on key PR opportunities and analyst relations efforts. Create and develop marketing collateral, including sales brochures, online tools, presentations, handouts, fact sheets, videos, etc. to support pipeline creation and acceleration. Identify and lead development of externally approved credentials and references. Lead the development of all digital marketing programs including email, online articles, social media (paid and organic) related to technology offerings working in conjunction with the digital marketing team. Define, track and report metrics to assess effectiveness of marketing programs and initiatives. Manage the hiring, development and retention of technology marketing talent. Background/Experience: Bachelor's degree in business discipline, marketing preferred; MBA a plus; 10+ years of experience in B2B marketing with 5+ years of advanced experience leading an industry or technology marketing practice or strongly preferred Highly motivated marketer with a passion for portfolio marketing and stakeholder management with demonstrated ability to execute integrated marketing campaigns and/or programs; Strategic and analytical thinker with ability to blend industry expertise and business strategy to develop compelling, creative and impactful marketing programs; Experience overseeing a complex marketing budget and financial analysis; Demonstrated success influencing C-level executives and cross-functional leaders; Ability to navigate culture and politics across multiple functions to establish buy-in for go-to-market strategy; People management, including the ability to build and grow a team and work with diverse skill sets and backgrounds; Experience working with marketing technology tools and platforms: CRM (i.e. (salesforce.com), marketing automation platforms (i.e. Marketo, Cvent) and project management tolls (i.e.Workfront) Demonstrated skills in marketing analytics, measurements and dashboards and ability to translate quantitative data into actionable recommendations; Experience with content strategy (buyers’ journey) and developing thought leadership; Strong attention to detail and project management skills; ability to take initiative and juggle several projects at the same time to meet tight deadlines; International collaboration skills preferred, including working with India. Ability to think ahead and leverage time with global colleagues effectively so that individual work achieves maximum impact; Travel approximately 10%, including ability to travel internationally. Flexible schedule to accommodate early morning calls with colleagues in India or evening calls with west coast colleagues, as needed; Must be a self-starter that is able to learn quickly and independently, consulting experience a must ZS is a global consulting firm. Fluency in English is required; additional fluency in at least one European or Asian language is desirable. Candidates must possess or be able to obtain work authorization for their intended country of employment. An on-line application, including a full set of transcripts (official or unofficial), is required to be considered. ZS offers a competitive compensation package with salary and bonus incentives, complete medical/dental/life insurance programs and retirement savings benefits. ZS is an equal opportunity employer and is committed to providing equal employment and advancement opportunities without regard to any class protected by applicable law. ZS is committed to providing and maintaining a safe workplace. Must have received or be willing to receive the COVID-19 vaccination by date of hire to be considered. Proof of vaccination will be required. Religious/Medical Exemptions can be requested on a limited basis upon hire. NO AGENCY CALLS, PLEASE