Associate eCommerce Manager

OVERVIEW: The way in which consumers interact with our brands & retailers is dramatically evolving. As a result, we also need to evolve the way in which we operate to win with the connected shopper. The Omni team is committed to enabling GMCC to be the leader in this dynamic space & we require a passionate Associate eCommerce Manager to help us pave the way forward. This role will play a critical role in rapidly growing our eCommerce business by activating plans at our Pureplay Customers (i.e. Amazon, Instacart, Voila). They will also support in integrating our team further throughout the Canada OU & NAR Omni COE. This individual will be accountable for building strong partnerships both internally (i.e. BUBX, Sales) & externally (i.e. customers, agencies) in order to help deliver against our goals. KEY ACCOUNTABILITIES: This role will have end-to-end ownership of our digital activations across Pureplay Customers. This includes: strategy development, planning, execution & performance reporting. More specifically: Customer Partnerships: Effectively translate BU priorities into best-in-class digital activations at Pureplay Customers Accountable for performance evaluation & optimizing the go-forward strategy Play an active role in building relationships & negotiating with external counterparts to drive the business and unlock incremental value Support in ensuring that our products show up brilliantly on the digital shelf Capability Development: Manage agency relationships Partner with NAR & establish new external relationships in order to advance our capabilities Act as a strategic consultant to Customer Marketing & BX on their connected commerce media plans Support in upskilling & educating the org on critical topics (i.e. host trainings, share best practices, etc.) Data, Reporting & Budgeting: Collaborate with NAR/Global to improve our data & analytics capabilities Track performance, identify drivers & optimize accordingly to drive sales/competitiveness Ensure the eCommerce budget is on-plan & maximized to drive the strongest return QUALIFICATIONS: Bachelor’s Degree required Analytical Skills: Critical that this individual is able to work with large data sets & distill them down into compelling/actionable insights. They should also possess a familiarity with reporting tools, Excel & digital analysis. Digital Expertise: Preferred that the individual has a foundational understanding of digital media (i.e. tactics, metrics, etc.) and experience in delivering consumer-first campaigns. Operating Autonomously: Able to work through a great deal of ambiguity & complexity to drive initiatives forward. This individual should feel comfortable working autonomously & elevating when the situation requires. Growth Mindset: Has a healthy dissatisfaction with the status quo and is intellectually curious. In such a dynamic and fast-paced environment – it is key that this individual has a keen interest in continuously refining their skills/knowledge. Effective Communicator/Coalition Builder: Able to communicate strategies/ideas clearly and unite the broader team around them. It is critical that this individual can build strong partnerships both internally & externally to drive mutually beneficial value. General Mills is committed to Employment Equity and encourages applications from all qualified candidates. Accommodations are available upon request for candidates with disabilities taking part in all aspects of the recruitment and selection process. COMPANY OVERVIEW We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best — bold thinkers with big hearts who challenge one other and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what’s next.