Insights Sr Supervisor

Auto req ID: 249921BR Job Description Support brand activities and provide marketing recommendations based on consumer insights Brand Health/Equity status and image dynamics; Engaging 360 Brand Activation & Communication; Innovation opportunity areas, incl new product ideas Identification, prioritization & optimization Innovations communication and branding solutions; Inno performance analysis; Conduct Brand Equity / Innovations- connected consumer research and analysis utilizing PEP frameworks and agile tools: Define brief and frame research objectives or questions for deep dive; Lead or co-lead ad-hoc consumer insights research projects (concept tests, design /pack tests, name, claims tests etc.); Lead brand health / brand equity trackings, Lead or co-lead consumer innovations post-evaluation Deliver consolidated analysis combining different sources of information impacting equity changes and inno performance Leverage power of PEP agile research tools in insights deliveries Qualifications/Requirements Build collaborative relationships with partners and stakeholders to fuel Consumer Centricity and impact decisions made: Act as a center of consumer insights reference for key stakeholders and different functions (Mktg, Commercialization, Sales, and R&D) to support brand and innovation development programs, ensure common business performance understanding from the consumer standpoint and focus against aligned objectives Fuel brand / inno development discussions, workshops and other teamwork processes with engaging, simple information about consumers, category trends, brand trends, consumer researches results and reasonable recommendations Inspire marketing function to put consumer at the center of brand growth and innovation strategies Maintain winning relationships with Consumer Research Agencies to ensure Company’s interests are in place at the most beneficial level Drive high level of quality and cost efficiency via making agencies a strategic business partner. Utilize and share best practice expertise to address business needs, collaborate with other insights and CoE Relocation Eligible: Not Applicable Job Type: Regular