Specialist, Marketing Automation

Overview At KPMG, you’ll join a team of diverse and dedicated problem solvers, connected by a common cause: turning insight into opportunity for clients and communities around the world. The opportunity: KPMG Canada is growing and is looking for an energetic, passionate, and skilled digital marketing professional to manage the day-to-day operations and automations for our Salesforce Marketing Cloud and other top-funnel technology. You will be a part of the dynamic digital marketing team, working alongside the CRM, Social Growth, Data & Analytics, Web, Creative and Account teams. Partnering up with these production and marketing teams, you will help to define, develop, implement, and deliver campaigns leveraging marketing automation capabilities to promote KPMG’s products and services across all digital channels. As our Marketing Automation Specialist, you will be responsible for managing and executing the marketing automation platform and fully leveraging its capabilities. You will be working closing with designers, developers, and project managers to implement all programmatic and operational initiatives through the marketing automation platform. If you are a self-directed Marketing Technologist with at least 2 years working with Salesforce Marketing Cloud, and you are looking to a part of a highly engaged and high performing team culture, then this could be the opportunity for you! What you will do Managing day to day operations, campaigns, and performance for Salesforce Marketing Cloud Automations: Managing the development and execution of all email marketing programs including: segmentations, A/B testing, QA, deployment, and continuous improvement. Understanding and evaluating campaign metrics and performance for communication with key stake holders on KPI and ROI. Proactively researching the latest best practices and staying on top of industry trends, standards, best practice and strategies. Championing our Marketing Cloud and managing sales growth including: lead lifecycle, scoring, segmentation, and data cleansing. Mapping out customer journey flows and building object-based automations in SFMC Managing day to day operations for all Marketing programs and integrations: Planning, implementations and managing all marketing programs and integrations including: drip campaigns, website conversion and optimization, retargeting ads, webinars, landing pages, video, social and more. Assisting with building, writing, and publishing email campaigns Conducting and nurturing segmentation programs based off customer needs, while driving towards conversion in the sales and marketing funnels Creating journeys, product, and user flows to review various stages of the customer lifecycle and identify opportunities for growth. Coming up with innovative and creative ways to reignite channels and connections, including emerging MarTech tools and integration. What you bring to the role 2 + years in a marketing automation role, including Salesforce Marketing Cloud. Proven track record for drilling down on customer segmentations and crafting personalized campaigns and automations and have a passion for your customer needs and journeys. You love data, optimization, and growth, with an excitement for sharing your campaign performance including: CTR, LTV, Open Rates, Analytics, A/B Testing and Acquisition Funnels. Display critical thinking and analytical skills, with the ability to quick decision making under minimal supervision with competing priorities. Proven project management skills, communication, and presentation skills. Technical skills including HTML and CSS are a bonus! Keys to your success KPMG individuals Deliver Impact | Seek Growth | Inspire Trust and understand that a diverse workforce enables us to deepen relationships and strengthen our business. Providing you with the support you need to be at your best For more information about KPMG in Canada’s Benefits and well-being, click here. This is a remote/hybrid position.
li-remote Our Values, The KPMG Way Integrity, we do what is right | Excellence, we never stop learning and improving | Courage, we think and act boldly | Together, we respect each other and draw strength from our differences | For Better, we do what matters KPMG in Canada is a proud equal opportunities employer and we are committed to creating a respectful, inclusive and barrier-free workplace that allows all of our people to reach their full potential. A diverse workforce is key to our success and we believe in bringing your whole self to work. We welcome all qualified candidates to apply and hope you will choose KPMG in Canada as your employer of choice. For more information about Inclusion, Diversity & Equity in Recruitment, please click here. For general recruitment-related inquiries, please contact the HR Delivery Centre at [email protected]. If you have a question about accessible employment at KPMG, or to begin a confidential conversation about your individual accessibility or accommodation needs through the recruitment process, we encourage you to contact us at [email protected] or phone: 416-777-8002 or toll free 1-888-466-4778.