Global Marketing Manager Nucala

Nombre del sítio: UK - London - Brentford, RTP Fecha de publicación: Aug 3 2022 Global Marketing Manager - NUCALA Are you a passionate marketeer who is excited by the opportunity to achieve our ambition of becoming a $3bn brand, with an expanding portfolio of indications within Specialty Care? Do you want to make a significant impact for the customers and patients we serve through exceptional brand management? As a Global Marketing Manager for NUCALA, you will play a lead role in shaping future strategy, developing strategic implementation plans, delivering branded campaigns, and leading launch excellence in key markets across the globe for expanded indication launches (EGPA, CRSwNP, and HES). This global role is a highly sought-after development opportunity, offering scope for exposure, strategic thinking, large cross-functional teamwork, and campaign content planning and delivery. Key responsibilities: Play a lead role in partnering with Tier 1 markets in launch excellence including readiness and optimization for new brand indications: EGPA, CRSwNP, and HES Closely partner with Tier 1 co-creation markets on content strategy and partner with LOCs to support their localization and execution of Global content Partner with the GMD on evolving strategic brand plans for new indications and lead on developing the strategic implementation plans Partner and influence a large complex cross-functional team including Global medical, market access, and clinical development Play a lead role in evolving/optimizing the NUCALA omni-channel approach for new indications including being the expert on NUCALA persona-based marketing, attitudinal segmentation and Customer Journey Build exceptional brand knowledge of as well as an understanding of the brand strategy and core value proposition Team expert on analyzing content delivery, utilization and performance data in key markets and deliver data-driven recommendations for improvement Why you? The successful candidate will have the following proficiencies, abilities and interests: Bachelor’s degree Understanding of marketing through LOC or other industry experience Leadership experience preferred Very good, clear, confident written and verbal communication skills Able to deliver high performance results within deadlines Able to function in highly dynamic, highly visible role and team Experience in planning/delivering/measuring data-driven marketing campaigns, including work with a creative agency Able to demonstrate strong track record as indicator of future potential Ability to listen, act on feedback, support and challenge in discussions with markets Strong cross-functional working with a range of stakeholders Strong ability to understand scientific data and communicate this Ability to translate strategy to operational marketing content High flexibility and openness for new ideas and approaches *Li-GSK Why GSK? At GSK, we have already delivered unprecedented change over the past four years, improving R&D, becoming a leader in Consumer Health, strengthening our leadership, and transforming our commercial execution. Now, we’re making the biggest changes we’ve made to our business in over 20 years. We’re on track to separate and create two new companies in 2022: New GSK with a leading portfolio of vaccines and specialty medicines as well as R&D based on immune system and genetics science; and a new world-leading consumer healthcare company of loved and trusted brands. With new ambition comes new purpose. For New GSK, this is to unite science, talent and technology to get ahead of disease together – all with the clear ambition of delivering human health impact; stronger and more sustainable shareholder returns; and as a new GSK where outstanding people thrive. Getting ahead means preventing disease as well as treating it. How we do all this is through our people and our culture. A culture that is ambitious for patients – so we deliver what matters better and faster; accountable for impact – with clear ownership of goals and support to succeed; and where we do the right thing. So, if you’re ready to improve the lives of billions, join us at this exciting moment in our journey. Join our challenge to get Ahead Together Como empresa impulsada por nuestros valores de enfoque al paciente, transparencia, respeto e integridad, sabemos que la inclusión y la diversidad son esenciales para que podamos tener éxito. Queremos que todos nuestros colegas prosperen en GSK, brindando sus experiencias únicas, asegurándonos de que se sientan bien y que sigan creciendo en sus carreras. Como candidato para un papel, queremos que usted se sienta de la misma manera. Creemos en una cultura de trabajo ágil para todos nuestros roles. Si la flexibilidad es importante para usted, lo alentamos a explorar con nuestro equipo de contratación cuáles son las oportunidades. No dude en ponerse en contacto con nosotros si desea analizar cualquier ajuste a nuestro proceso que pueda ayudarlo a demostrar sus fortalezas y capacidades. Puede llamarnos al 0808 234 4391 o enviar un correo electrónico [email protected]. A medida que lo solicite, le pediremos que comparta alguna información personal que sea voluntaria. Esto se utilizará para ayudarnos a comprender qué tan bien estamos haciendo frente a nuestras ambiciones de inclusión y diversidad. Realmente lo agradeceríamos si pudiera tomarse unos momentos para completarlo. Tenga la seguridad de que los gerentes de contratación no tienen acceso a esta información, no se utiliza en ninguna parte del proceso de selección y trataremos su información de forma confidencial y la utilizaremos de forma anónima.