Marketing Manager / Squad Leader (m/w/d)

J&J Consumer is recruiting for a bebe, Le Petit Marseillais (LPM), & Piz Buin Squad Leader (m/w/d), located in Neuss, Germany. The clear priority for the role is to lead the E2E Squad to develop strategy and executional excellence for the bebe brand in DACH. This includes creating portfolio strategy, communications strategy, NPD development in conjunction with the EMEA regional team and other regional brands, and optimizing executional performance based on strong analytics of in market performance. Key Responsibilities: Leadership of a cross-functional team to achieve all KPIs (NTS, GP, MNI, BME, Share) Lead the shaping of bebe, LPM, and Piz Buin brand/product strategy and brand marketing strategy Lead teams to identify powerful and insightful consumer insights that then get harnessed to develop and deploy new communication, claims or NPI through a connected marketing plan Collaboration across functions to ensure the cross-functional squad plans are agreed, supported and implemented through the Customer organization and across the wider Consumer Health matrix As a local brand, closely work with Franchise R&D, Supply Chain, and the other local brands in the EMEA Region to maximize support/scale behind local NPD Coaching and develops all direct reports and squad members to support them in building personal excellence Qualifications Education: Above-average (technical) university degree, ideally with a focus on marketing At least 7-9 years of extensive professional experience in operational and strategic marketing in the FMCG area Experience in the development of new products and communication including TV, print and digital Confident handling of content-related and organizational complexity, e.g. in a matrix organization Management experience in working with (international) teams, leadership and training Very good communication and conflict resolution skills Very good analytical and problem-solving skills as well as a high affinity for numbers International professional experience as well as sales experience is desirable Experience and Skills: Required: Oversee overall P&L management Set and work to targets (NTS, GP, BC) and BMEs for total brand across all channels Leadership of a cross-functional team to achieve all KPIs (NTS, GP, MNI, BME, Share) Product Marketing Leadership Shape and deliver against strategic connected Consumer and Professional marketing plans through the Squad to ensure we are close to the consumer, consumer/ professional convergence, and deliver against KPIs of NTS, GP and Share Lead the shaping of brand/product strategy and brand marketing strategy and in year in order to deliver business KPIs leveraging all business levers Define brand role within the wider J&J portfolio Allocation of BME across the markets and across the connected marketing strategy for the brand Collaboration across functions to ensure the cross-functional squad plans are agreed, supported and implemented through the Customer organisation and across the wider Consumer Health matrix Strategic Development Strategic Insight Lead teams to identify powerful and insightful consumer insights that then get harnessed to develop and deploy new communication, claims or NPI through a connected marketing plan Make sure that new strategies are built on robust data analysis and consumer research. Business Planning Skilled in the integration of the worldwide and EMEA roadmap into a strategic agenda for the business unit. Anticipates the implications across the organisation of the business plan. Makes clear strategic choices based on fact. Sound financial understanding of the P&L and balance sheet. Copy Development & Local Market Adaptation Lead the briefing stage and ensure follow through to final execution stages to ensure strategic alignment and perfect execution in market Role with franchise Establish strong working relationships with franchise partners integrating them into the CE Squad to support the local market agenda and enable transfer of best practice Work with Franchise on key projects that will significantly drive future growth Business Leadership and Business Capability Role model and lead the adoption of connected marketing with the Squad to ensure that we are consumer centric, externally driven and connected to our consumers Build the capability across the cross-functional team to work end to end and to connect with the consumer at all key touchpoints and through our customer partnerships Active member of cross-functional Skin Health EMEA Board, participating in key decision-making forums across EMEA, identifying opportunities and managing risks in order to deliver overall franchise objectives. Role model and sponsor the adoption of new ways of working in an agile organisation Talent Development Build a high performing team and where people are inspired, challenged and motivated. Coaching and develops all direct reports and squad members to support them in building personal excellence Build high performing Squad Identify and develop commercial leaders by attracting and developing top talent to the organisation and proactively sponsoring movement across the organisation Role model and sponsor the adoption of a connected marketing approach at all levels External market orientation Build external focus and connectedness for the Squad and personally and through others brings that insight into the plans for the business Implements best practices and processes that significantly improve business operations Balances the need to deliver short term and longer-term business results to maximize overall organization performance Makes decisions that support both local company’s needs and enterprise and operations and initiatives Innovation mind-set & prudent risk taking Embrace change – create a climate where prudent risk taking is encouraged Ability to push into new winning models that keep pace with consumer expectations and can cut through the clutter Adopt a test and learn mentality Takes risks in order to deliver innovation Collaboration & Teaming Builds a high performing team Reward Direct reports and others for cultivating strong business relationships with people from other areas of the organization Role models and ensures that the 5 conversations happen within the team Coach, develop and support direct report and rest of the team Self-Awareness and Adaptability Builds collaboration and teamwork across the organization Demonstrates awareness of how his/her actions or interactions impact others Other: Fluent written and spoken German and English 10% travel availability On November 12, 2021, Johnson & Johnson announced plans to separate our Consumer Health business to create a new publicly traded company. The process of the planned separation is anticipated to be completed within 24 months, and it will be subject to legal requirements including consultation with works councils and other employee representative bodies, as required, and other customary conditions and approvals. It is anticipated that, following conclusion of the transaction, you would be an employee of a new entity within New Consumer Health and your employment would be governed by New Consumer Health’s employment processes, programs, policies, and benefit plans. In that case, details of any planned changes would be provided to you by New Consumer Health at an appropriate time and subject to any necessary consultation processes Primary Location Germany-North Rhine Westphalia-Rhein-Kreis Neuss- Other Locations Germany-North Rhine Westphalia-Rhein-Kreis Neuss Organization Johnson & Johnson G.m.b.H. (7980) Job Function Marketing Requisition ID 2206050796W