Vaccine Brand Manager

Site Name: Korea - Seoul Posted Date: Jul 28 2022 Are you looking for a marketing role that allows you to lead world-class vaccines and take accountability for the brand performance and promotional strategy? If so, this Brand Manager role could be an exciting opportunity to consider. This role will have a specific focus on the marketing mix for our existing Pediatric Vaccines portfolio as well as our new Meningitis in GSK Korea. You work closely with the cross-functional to make sure we have a competitive strategy and execution plan to drive the uptake of our existing Vaccines and successfully launch our new Meningitis B vaccine to strengthen our pediatric vaccines portfolio. Key Responsibilities Develop and execute business plan for vaccines (Boostrix, Rotarix, Menveo, and Bexsero), through a deep understanding of the customer/consumer needs and the market dynamics Analyze market data and define the sales forecasts & demand plan Have strong awareness and understanding of how to leverage promotional channels to support the desired business outcome and manage the A&P budget accordingly Identify and monitor metrics to assess performance and execution of critical activities. Understand the external context and closely interact with key external stakeholders in order to identify and execute plans Interact closely with sales force to ensure clear understanding and implementation of marketing plans Engage with Medical to gain customer insights from employees and key customer groups to ensure deep customer insight and respond to customer needs Support and closely work together with the Alliance team to collaborate with external third partners Lead multi-channel including digital channel Management Ensure all business activities comply with the relevant Acts, legal demands, and ethical standards Basic Qualifications 3+ years of marketing experience in the pharmaceutical Healthcare industry Strong track record of marketing experience required Ability to conceive, develop, and execute multi-dimensional marketing and/or business plans Ability to work in a complex environment Good analytical skills Excellent communication skills in English (written & verbal), with the ability to communicate and present effectively to groups Teamworking and Communication Skills Preferred Qualifications Knowledge of Korean vaccine market dynamics and characteristics Experience in leading campaigns targeting consumers Strong communication and influencing skills with the ability to work collaboratively with key stakeholders *LI-GSK Why GSK? Our values and expectations are at the heart of everything we do and form an important part of our culture. These include Patient focus, Transparency, Respect, Integrity with Courage, Accountability, Development, and Teamwork. As GSK focuses on our values and expectations and a culture of innovation, performance, and trust, the successful candidate will demonstrate the following capabilities: Operating at pace and agile decision-making – using evidence and applying judgement to balance pace, rigour and risk. Committed to delivering high quality results, overcoming challenges, focusing on what matters, execution. Continuously looking for opportunities to learn, build skills and share learning. Sustaining energy and well-being. Building strong relationships and collaboration, honest and open conversations. Budgeting and cost-consciousness. Our goal is to be one of the world’s most innovative, best performing and trusted healthcare companies. We believe that we all bring something unique to GSK and when we combine our knowledge, experiences and styles together, the impact is incredible. Come join our adventure at GSK where you will be inspired to do your best work for our patients and consumers. A place where you can be you, feel good and keep growing. Important notice to Employment businesses/ Agencies GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.