Associate Audience Manager, Digital Excellence

Johnson & Johnson Consumer, Inc, a member of Johnson & Johnson’s Family of Companies, is currently recruiting for an Associate Audience Manager, Digital Excellence, to be based in Markham, Ontario. Johnson & Johnson Family of Companies touches more than a billion people’s lives every day through our health care products and services, our corporate giving, and the volunteer efforts of our employees. The Johnson & Johnson Family of Consumer Companies develop and market beloved brands that address the needs of consumers and health care professionals worldwide. Our portfolio ranges across several distinct business units: Baby Care, Oral Care, Compromised Skin Care, Beauty, Feminine Care, and OTC products. The Associate Audience Manager, Digital Excellence will work in support of J&J Consumer’s vision for Data Strategy – a true audience centric approach to personalized marketing. This role will support implementation of the JNJ Consumer Audience Data Strategy for the Canadian market by fully using the Google Marketing Platform (GMP) capabilities, Data Management Platform (DMP), Consumer Data assets (CRM) and strategic partnerships with premium publishers and retailers. The Associate Audience Manager, Digital Excellence will closely partner with Brand teams and Agency Partners & Media Planning teams to increase use of data driven audiences across Direct, Programmatic, Social and Search campaigns. This role will partner with Canadian Commercial Squads (Marketing Team), and Consumer Business Intelligence to support development of Audience Segmentation & Data Strategies and will champion the creation and management of audiences connected to media. Key Responsibilities: Media Strategy development across all digital channels Oversee digital execution across channels Audience Development – 1st, 2nd, 3rd party data Audience Segmentation and overlap management (including Reach/Frequency) Audience Syndication (including GMP, DSP, DMP, activation & Data Partnership management) Audience Analytics & Insights Deliver on-going data-driven media optimization recommendations Support integration of new data sources and enhancements to our data model Evaluate new and existing media opportunities This role will bring intimate knowledge of dynamic and fast paced AdTech & MarTech landscape/ecosystem and will help facilitate working models and relationships with Agency and external partners to deliver outstanding personalized marketing capabilities and execution. In addition to leading audience creation and management, this role will work to accelerate overall organizational literacy in audience development, seeking to evolve tech solutions and capabilities. Qualifications Education: Bachelor's degree is required (preferably in Business) with a strong understanding of data analytics Experience and Skills: 3- 5 years professional business experience required Consumer Packaged Goods and/or Healthcare digital experience is an asset Solid understanding of Google Marketing Platform (GMP), Data Management Platform, Customer data platforms and identity graphs Hands on experience with Google Big Query and/or SQL coding is an asset Hands on solid understanding of Media platforms Experience across growth and performance marketing channels, including search, paid social, and programmatic Knowledge of digital marketing and analytics systems including Google Analytics & Tag Manager Deep understanding of the digital media eco-system and supply chain as well as that of data segmentation, and digital media metrics Experience in building and implementing data strategy is required Consumer-first attitude with strong analytical skills Ability to provide “thought leadership” and creative problem solving Strong return on investment focused business insight and process optimization attitude, strong analytical and change management skills required The candidate will have a proven record of problem solving, demonstrating an entrepreneurial attitude, leading in ambiguous environments, influencing skillsets, learning agility, and being cross-functionally balanced Comprehensive knowledge of ad technologies and emerging media Ability to influence across teams without direct accountability is critical At Johnson & Johnson, we’re on a mission to change the trajectory of health for humanity. That starts by creating the world’s healthiest workforce. Through innovative programs and policies, we empower the physical, mental, emotional and financial health of our employees and the ones they love. As such, candidates offered employment are required to show proof of COVID-19 vaccination or secure an approved accommodation prior to the commencement of employment to support the well-being of our employees, their families, and the communities in which we live and work. For more information on how we support the whole health of our employees throughout their wellness, career and life journey, please visit www.careers.jnj.com. Johnson & Johnson is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability Primary Location Canada-Ontario-Markham-88 McNabb Street Organization Johnson & Johnson Inc. (7695) Job Function Marketing Requisition ID 2206054465W