Sales Cat Mgmt Sr Manager

Auto req ID: 279913BR Job Description PepsiCo is a global food and beverage leader operating in more than 200 countries with a product portfolio that includes 22 world-famous, billion-dollar brands. From Gatorade to Quaker, to LIFEWTR, to Lay’s, we make hundreds of enjoyable foods and beverages that are loved throughout the world. Innovation is a critical way we impact the market, as well as communities around the globe. We believe there is value in products, people, and planet. And we strive to make a difference by creating solutions that leave a lasting positive footprint. Our culture is inspired by our employees. No two days are the same; we’re dynamic and full of passionate teams adopting new ideas through our collaborative spirit. At PepsiCo, What Makes You Unique, Makes Us Better! Category Leadership The Demand Xcelerator (DX) team represents a transformation of Shopper Insights, Shopper Marketing, Category Leadership and Space resources supporting Sales and Marketing plans across the PepsiCo portfolio. This approach allows us to build best-in-class capabilities, develop deep functional expertise, and offer focused programs to drive growth with our customers. As a Senior Category Manager, you will lead Insights and Category support on the PepsiCo Circle K Category Leadership team across the entire PepsiCo Beverages portfolio. The primary objectives of this role are to drive accelerated growth, market share gains, and elevated customer partnership through the development of actionable Shopper and Customer Insights. You will this deliver strategic insight in support of the PepsiCo Beverage Team while partnering with an enterprise customer. Specifically, this Senior Category Manager will work to identify market trends, competitive threats, brand strategies, customer facing, captaincy and customer strategies in order to increase sales and market share. This position will be heavily customer focused and captaincy focused. Primary responsibility is to lead, enhance, and grow the PepsiCo relationship with the Category Buyer by being a thought leader and “go-to” resource for all category, shopper and consumer trends, and merchandising solutions. Use shopper specific granular analytics from multiple data sources across markets, shoppers, and consumers to make business-building recommendations for category growth. Attention to detail is critical to be successful at this role organizing and following customer direction for each POG and the contracts that go with it. Secondary responsibilities include leveraging multiple data sources to gain a deep understanding of consumer and shopper behavior and interactions across products, geographies, cohorts, and occasions. This analysis will be used to drive the customer's learning agenda. As a Category Manager within the DX, you have an opportunity to make immediate impact in a changing beverage category landscape. You will drive the discovery and use of consumer, customer and market insights in Customer Team strategies, category strategies and planning, customer communication, and initiatives that enhance brand and category performance. This work includes new product introductions, pricing analyses, seasonal reviews and programs, promotional planning and evaluation, captaincy work in ~3 Divisions, understanding the impact of assortment changes on category and brand growth. You will also be required to: Utilize syndicated consumer and market data for the purposes of uncovering compelling insights Leverage shopper and consumer insights in the development of category strategies and retailer relevant sell stories. Integrate information from many sources and develop actionable insights and recommendations Provide expert analysis and insight to Customer Team members so they are able to effectively make optimal decisions in the marketplace, and share that learning across the broader organization. Participate in account strategic planning process. Conduct Circle K Shopper based and Category Decomps to identify the most critical ‘problems to solve’ and identify growth opportunities Educate selling teams on current trends and insights relevant to future growth and development Manage 3 direct report Qualifications/Requirements Bachelor’s Degree required; MBA a plus. 5 + years of Category Management / Insights within the consumer packages goods industry 3-5 years’ experience in analyzing and interpreting data. Demonstrated analytical, critical thinking and thought leadership skills. Strong PC skill set (Access, Excel, PowerPoint, Word) Experience with standard data resources and solutions (Syndicated POS, Panel, Retail Link, Vision Chain/Shiloh/RSI, JDA). Prior People Management Experience Preferred Proficiency in shopper data and analytics Need thorough understanding of IRI/Nielsen syndicated data, HH panel, ShoperSights,e Strong communication and presentation skills, ability to interact confidently and effectively with team members, management and the customer. Collaboration is essential in this role as the person will work very closely with account sales leads, cross-functional teams as well as the retailer directly Strong planning/organizing skills; the ability to manage multiple initiatives simultaneously Attention to detail and excellent time management skills The position is limited to persons with indefinite right to work in the United States COVID-19 vaccination is a condition of employment for this role. Please note that all such company vaccine requirements provide the opportunity to request an approved accommodation or exemption under applicable law. Relocation Eligible: Not Eligible for Relocation Job Type: Regular All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901 - 4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance. If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy Please view our Pay Transparency Statement