Manager, Marketing Technology

Company Overview Whether you are experienced in the green industry, a professional looking for a career change, or a new graduate or veteran transitioning into the workforce, we are confident you will find opportunity and reward with SiteOne. SiteOne Landscape Supply is the largest and only national wholesale distributor of landscaping products in the United States and Canada. With over 500 branches across the U.S. and Canada, we offer a comprehensive selection of products including: irrigation supplies, fertilizer and control products, nursery goods, hardscapes, landscape lighting, drainage and erosion control products, tools, and other landscaping accessories and supplies. Come grow with our associates who are customer obsessed, always safe, continuously improving, and having fun! Position Overview The Manager of Marketing Technology is a critical role within the Marketing organization at SiteOne. The position will be responsible for developing our long-term marketing technology strategy, identifying technology needs, evaluating potential technology partners and effectively integrating solutions. The role will deliver tools and provide technical stewardship and governance across the Marketing organization, enabling marketers to drive exceptional campaigns that connect contractors with SiteOne. It will address marketer pain-points, enable shared processes and technical infrastructure, and deliver marketing platforms in partnership with cross-functional stakeholders and IT partners. Ultimately, the Manager of Marketing Technology will own the strategic vision and roadmap for solutions that enhance the effectiveness and efficiency of marketing programs. It will be important for this leader to partner closely with digital marketing, ecommerce, analytics, agency partners and IT. It is a highly collaborative role that will be dependent on influence and communication. This is a key position that will directly impact marketing’s ability to drive sales and margin growth. Responsibilities Work with stakeholders to understand and document Marketing needs Evaluate current technology stack and marketing processes, and develop a gap analysis Identify marketing technology solutions and vendor enhancements to optimize cross-channel platform performance and drive future vision, implementation and adoption Lead the data consumption strategy to enable marketing execution, customer targeting, measurement and feedback loops across various channels Collaborate with analytics and marketing teams to mine insights from data and analytics to drive marketing strategy development and decision making Identify technology partners, review their capabilities and match optimal solutions to marketing needs Collaborate with IT, integrated marketing and analytics to drive efficiency and personalization in owned and paid marketing channels Oversee marketing software implementation Evaluate and troubleshoot technical marketing challenges while championing key MarTech processes and procedures Work closely with various teams to identify process needs and workflow optimization Follow and socialize the latest trends in marketing technology Effectively lead change management Skills We Are Seeking Preferred Qualifications Education - Bachelor's degree in Marketing, Computer Science or related discipline; Master degree a plus 5+ years working in a marketing organization, retail or wholesale a plus Deep understanding of Paid Media to ensure the technology is fit-for-purpose Strong Marketing Technology understanding across platforms such as ESP, CDP, DAM, CMS Experience implementing MarTech solutions, including multi-channel campaign management and measurement platforms, customer data management platforms, audience segmentation and targeting platforms, CRM systems, events platforms, or similar Experience with developing and executing multi-touch attribution solutions Experience with technology solution change management and navigating technical constraints Experience with campaign management and segmentation tools (Adobe Analytics, Datorama, Acoustic, Marketo, Eloqua, Marketing Cloud, JIRA) Ability to successfully manage multiple stakeholders, facilitate discussion, navigate ambiguity, and guide cross-functional alignment within a large organization Strong written and oral communication/presentation skills. Ability to develop reports and effectively present information Must be able to effectively manage intra departmental relationships, and work in assigned teams as required Perks Medical, Dental and Vision plans Paid Time Off, Paid Holidays Competitive Compensation 401k with company match Company paid life insurance, Short Term Disability and Long-Term Disability Insurance Product Discounts Tuition Reimbursement Opportunity for Advancement THE INFORMATION CONTAINED HEREIN IS NOT INTENDED TO BE AN EXHAUSTIVE LIST OF ALL RESPONSIBILITIES, DUTIES AND QUALIFICATIONS REQUIRED OF INDIVIDUALS PERFORMING THE JOB. THE QUALIFICATIONS DETAILED IN THIS JOB DESCRIPTION ARE NOT CONSIDERED THE MINIMUM REQUIREMENTS NECESSARY TO PERFORM THE JOB, BUT RATHER AS GUIDELINES. THEY MAY VARY FROM POSITION TO POSITION.