Managing Director, Global Brand

Overview At KPMG, you’ll join a team of diverse and dedicated problem solvers, connected by a common cause: turning insight into opportunity for clients and communities around the world. KPMG is a global network of professional services firms providing Audit, Tax and Advisory services. We operate in 145 countries and territories and have 236,000 people working in member firms around the world and with FY21 revenues at more than US$32.13 B. KPMG International works at the global level and sets strategy, ensures global consistency and provides expertise to support member firms in the achievement of their business and employer of choice objectives. Many of the resources to support member firms within KPMG International have been centralized with the Global Resource Centre (GRC) in Toronto. The GRC includes Global Marketing & Communications, Learning & Development, Procurement, Risk, Finance and IT. This role sits at the heart of our M&C team, leading on global brand development and activation and global sponsorships including our partnership with the World Economic Forum. The Opportunity The Managing Director of Global Brand and Program Management is accountable for setting the strategic direction, activation and protection of the KPMG brand in alignment with the overall KPMG vision, business objectives and marketing strategy. This includes our positioning, Visual Identity/Tone of Voice, Brand Architecture (naming, sub-branding and brand integration for acquisitions)/trademarks, brand management and global brand tracking. This role will develop and drive forward our brand activation strategy including creating a branded client experience, working with KPMG’s global customer team to ensure our brand positioning is operationalized through our systems, processes and behaviors. The person will also help to develop and drive global brand programs that can be activated across KPMG’s member firms. The remit also spans sponsorships and global advertising and includes responsibility for the delivery of key corporate programs such as the management of the relationship with World Economic Forum and the annual meeting in Davos. This individual will work closely with the Heads of Brand in our member firms and the CMOs from the Global Marketing and Communications Working Group. All outputs and activities must be to the highest possible standards and the successful candidate will need to display exceptional leadership, communications, team management, strategy and influencing skills. What you will do Global brand management: Brand activation: Brand positioning, advertising, global brand campaigns (i.e. digital transformation, trust etc) Branded client experience: Delivery of best practice approach to the client journey across key touchpoints and moments of truth Brand consistency/network engagement: Delivery of innovative assets/tools and guidance (brand central, visual identity, tone of voice etc), Ensuring consistency of brand across the network (workshops/training), Best of brand program Brand architecture: proactive implementation and monitoring of brand architecture policy (naming, sub-brands, brand integration for acquisitions, trademarks etc.) Brand tracking: Brand tracking/Pulse, third party reports etc. Brand governance: Setting governance policies with the Global Risk & Compliance Group and Global General Counsel and implementing across the network Corporate programs Set strategic direction from KPMG’s strategic partnership and act as KPMG’s liaison with the WEF, The WEF’s annual meeting in Davos, Regional Summits, Sustainable Impact Summit, Future Councils, International Business Council etc Sponsorships – Brain Bar Budapest etc. What you bring to the role Technical Skills Fully rounded brand expertise Brand management on a global basis Branded customer or client experience Measurement and research design KPIs/Reporting Program management Communications Change management Negotiation/consensus building People management Experience/Knowledge Undergraduate degree or college diploma with an education preferably in marketing or communications. A senior marketing and communications professional with at least 15 years of experience (minimum 7 years at a senior level) and demonstrable success in the development and management of brand and the formulation and implementation of brand programs in B2B environment Experience in dealing with senior board level executives within a highly matrixed organization and delivering high profile programs Ability to work effectively with the leadership in a strategic advisor role is essential Demonstrable success in developing and implementing complex (and preferably international) brand and measurement programs Demonstrable success in managing measurement strategies, stakeholder engagement and outreach programs which promote business leaders and B2B services. Experience of developing compelling value propositions for services and campaigns and creating integrated issue based platforms both for promoting relationships and generating revenue Proven project management skills with the ability to get buy-in and support for projects from diverse and often widespread stakeholders Keys to your success KPMG individuals Deliver Impact | Seek Growth | Inspire Trust and understand that a diverse workforce enables us to deepen relationships and strengthen our business. Providing you with the support you need to be at your best For more information about KPMG in Canada’s Benefits and well-being, click here. Our Values, The KPMG Way Integrity, we do what is right | Excellence, we never stop learning and improving | Courage, we think and act boldly | Together, we respect each other and draw strength from our differences | For Better, we do what matters KPMG in Canada is a proud equal opportunities employer and we are committed to creating a respectful, inclusive and barrier-free workplace that allows all of our people to reach their full potential. A diverse workforce is key to our success and we believe in bringing your whole self to work. We welcome all qualified candidates to apply and hope you will choose KPMG in Canada as your employer of choice. For more information about Inclusion, Diversity & Equity in Recruitment, please click here. For general recruitment-related inquiries, please contact the HR Delivery Centre at [email protected]. If you have a question about accessible employment at KPMG, or to begin a confidential conversation about your individual accessibility or accommodation needs through the recruitment process, we encourage you to contact us at [email protected] or phone: 416-777-8002 or toll free 1-888-466-4778.