Managing Director, Marketing and Communications, Global Clients & Markets

Overview At KPMG, you’ll join a team of diverse and dedicated problem solvers, connected by a common cause: turning insight into opportunity for clients and communities around the world. KPMG is a global network of professional services firms providing Audit, Tax and Advisory services. We operate in 145 countries and territories and have 236,000 people working in member firms around the world and with FY21 revenues at more than US$32.13 B. KPMG International works at the global level and sets strategy, ensures global consistency and provides expertise to support member firms in the achievement of their business and employer of choice objectives. Many of the resources to support member firms within KPMG International have been centralized with the Global Resource Centre (GRC) in Toronto. The GRC includes Global Marketing & Communications, Learning & Development, Procurement, Risk, Finance and IT. The Global Clients & Markets Group has responsibility for coordinating the firm’s global go-to-market approach around sales and marketing and in particular its strategy around Global Industry Sectors and Global Accounts. This is driven through two core groups – the Global Sector leaders and the Global Clients & Markets Steering Group, the latter comprising Markets leaders from the top 8 firms. The Opportunity The role has four fundamental components to it: to deliver an integrated global marketing and communications strategy that supports the strategic ambitions of the firm; to lead and manage our global sector marketing team; to roll-out account-based marketing programs to our Global priority accounts working closely with marketing colleagues in the top 8 member firms and to implement a consistent set of KPIs across all M&C activities, liaising with Member Firms. All outputs and activities must be to the highest possible standards and the successful candidate will need to display exceptional leadership, communications, team management, strategy and influencing skills. Reporting to the Global CMO and working closely with the Global Head of Clients and Markets, the Global COO, the Global Lines of Business and Global Sector Heads, responsibilities will include: To lead the development of a dynamic strategic marketing and communications plan that supports the strategic ambition of the Industry Sectors To ensure the Industry marketing and communication programs are effective, support our market leadership position and are aligned and integrated with the Global Functional marketing programs To drive greater collaboration and sharing of best practice across the industry marketing teams and across the Board countries to ensure high quality, valued campaigns To oversee the development and execution of the Markets media strategy. Ensure the plan is in line with changing environment and market conditions, supports brand messaging and market positioning and raises the profile of selected Global Sector Heads and other industry leaders To oversee the development and execution of an internal communications plan which significantly improves the level of awareness amongst key stakeholders of the strategic initiatives of Global Clients and Markets and the Global Account Program. To track the effectiveness of the marketing activities to ensure they are delivering value to KPMG globally and within Member Firms To develop and implement an Account-Based marketing model through which strategic marketing and communication support can be provided to our Global Accounts through our member firms To bring leading edge thinking – from within KPMG and externally – around ABM and digital marketing techniques to the table and develop a plan through which this can be implemented on our Global Accounts To develop and deliver against a resource plan for this support and hire and manage those resources employed including both onshore and offshore options (KGS and others) To provide leadership and managerial direction to the Clients & Markets Marketing & Communications team. This includes responsibility for informal and formal coaching, their performance management and career development. To ensure the Global Sectors marketing team accesses and leverages the wider Marketing Shared Services resources – in both GRC and KGS - and those of the Global Functions To share best practice, knowledge and insights with the team on a regular basis To develop cross industry and cross functional marketing and communication initiatives supporting the development of relationships with key C-level executives of our Global Accounts To work closely with Clients & Markets leadership to determine the key issues facing the C-level executives at our key clients and develop cross industry and cross functional marketing programs to address their key issues To ensure the marketing and communication budget for Clients & Markets is responsibly spent and appropriate KPIs applied To be responsible for the effective use of allocated global marketing program budget and regularly report/demonstrate value and ROI. To implement KPI dashboard to track impact and value of activities This individual will work closely with other members of our Global M&C team and in particular our Global M&C Head of Advisory. They will report directly to the Global Chief Marketing Officer (based in London, UK), with a dotted line to the Head of Global Communications. This is a very challenging and strategic global role that will involve day to day liaison with the global leadership of KPMG. What you will do Technical Skills Program management Strategic oversight of all programs related to marketing & communications for Global Clients & Markets. This will include setting the strategy, planning the budget and leading the team in building out and executing against plans. Sector specific programs planned. Marketing & Communications, including ABM and digital marketing Strategic oversight of all marketing & communications campaigns for Global Clients & Markets. This will include setting the strategy, planning the budget and leading the team in building out and executing against plans.Deep ABM understanding and strong experience of digital marketing techniques Change management On-going articulation of Global Clients & Market’s role in the firm’s Collective Strategy; being a positive force for change amongst leadership around the world and the changing role of marketing to build trust and help deliver growth Negotiation/consensus building Building consensus and alignment across leadership on marketing & communications strategies for major campaigns People management Setting the vision for how the sector team can adapt to new ways of working in order to deliver effectively against the collective strategy; whilst focusing the team on moving forward collectively and positively amidst on-going change What you bring to the role Qualifications Undergraduate degree or college diploma with related experience in marketing and communications Experience/Knowledge A senior marketing and / or communications professional with 15 years of experience (minimum 7 years at a senior level) and demonstrable success in the formulation and implementation of strategic marketing and communication plans in B2B, preferably professional services Deep understanding of sector-based marketing and demand gen and digital marketing experience Experience in dealing with senior (Board level) executives within a highly matrixed organization and delivering high profile programs working closely with the leadership is essential Demonstrable success in developing and implementing complex (and preferably international) marketing programs – experience of working in a professional services environment will be a distinct advantage Demonstrable success in managing high-profile communications strategies, stakeholder engagement and outreach programs which promote business leaders and B2B services Experience of negotiating with and managing sophisticated third party organizations such as global industry bodies, academic institutions, global media owners and global content/services providers Experience of developing compelling value propositions for services/campaigns and creating integrated issue based platforms both for promoting relationships and generating revenue Proven project management skills with the ability to get buy-in and support for projects from diverse and often widespread stakeholders Ability to travel internationally as required (20%) Willingness to work flexible hours as required - connecting and collaborating with colleagues in different time zones Keys to your success KPMG individuals Deliver Impact | Seek Growth | Inspire Trust and understand that a diverse workforce enables us to deepen relationships and strengthen our business. Providing you with the support you need to be at your best For more information about KPMG in Canada’s Benefits and well-being, click here. Our Values, The KPMG Way Integrity, we do what is right | Excellence, we never stop learning and improving | Courage, we think and act boldly | Together, we respect each other and draw strength from our differences | For Better, we do what matters KPMG in Canada is a proud equal opportunities employer and we are committed to creating a respectful, inclusive and barrier-free workplace that allows all of our people to reach their full potential. A diverse workforce is key to our success and we believe in bringing your whole self to work. We welcome all qualified candidates to apply and hope you will choose KPMG in Canada as your employer of choice. For more information about Inclusion, Diversity & Equity in Recruitment, please click here. For general recruitment-related inquiries, please contact the HR Delivery Centre at [email protected]. If you have a question about accessible employment at KPMG, or to begin a confidential conversation about your individual accessibility or accommodation needs through the recruitment process, we encourage you to contact us at [email protected] or phone: 416-777-8002 or toll free 1-888-466-4778.