Global Digital Analyst

<br>A career in Sales and Marketing, within Internal Firm Services, will provide you with the opportunity to focus on positioning a distinctive PwC brand in the marketplace and drive long term revenue growth for the Firm. You’ll focus on designing, developing, and implementing communication programmes and media events to promote and sell the PwC’s brand and services as well as contribute to and evaluating our pricing strategies in the marketplace.
As part of our Policy, Strategy and Leadership team, you’ll provide strategic oversight, manage operations, and develop policies for all aspects of our Sales and Marketing practice.<br><br><p>To really stand out and make us fit for the future in a constantly changing world, each and every one of us at PwC needs to be a purpose-led and values-driven leader at every level. To help us achieve this we have the PwC Professional; our global leadership development framework. It gives us a single set of expectations across our lines, geographies and career paths, and provides transparency on the skills we need as individuals to be successful and progress in our careers, now and in the future.</p><p></p><p>As a Senior Associate, you&
39;ll work as part of a team of problem solvers, helping to solve complex business issues from strategy to execution. PwC Professional skills and responsibilities for this management level include but are not limited to:</p><p></p><ul><li>Use feedback and reflection to develop self awareness, personal strengths and address development areas.</li><li>Delegate to others to provide stretch opportunities, coaching them to deliver results.</li><li>Demonstrate critical thinking and the ability to bring order to unstructured problems.</li><li>Use a broad range of tools and techniques to extract insights from current industry or sector trends.</li><li>Review your work and that of others for quality, accuracy and relevance.</li><li>Know how and when to use tools available for a given situation and can explain the reasons for this choice.</li><li>Seek and embrace opportunities which give exposure to different situations, environments and perspectives.</li><li>Use straightforward communication, in a structured way, when influencing and connecting with others.</li><li>Able to read situations and modify behavior to build quality relationships.</li><li>Uphold the firm&
39;s code of ethics and business conduct.</li></ul><p></p><p></p><p></p><br><br><p>As part of the Digital Marketing and Sales Experience team, the Global Digital Analyst is responsible for collecting, analysing and applying data to optimise digital experiences and surface actionable insights which inform marketing activations and user needs. This person will work with global tech, marketing, product and data teams, as well as, agencies and vendors, to advance how we use data to drive business outcomes and improve our experiences.</p><p><b><u>Job Requirements and Preferences</u></b><span>:</span><br /><br /><b><u>Basic Qualifications</u></b><span>:</span><br /><br /><b>Minimum Degree Required</b><span>:</span><br /><span>High School Diploma</span><br /><br /><b>Minimum Years of Experience</b><span>:</span><br /><span>3 year(s)</span><br /><br /><b><u>Preferred Qualifications</u></b><span>:</span><br /><br /><b>Degree Preferred</b><span>:</span><br /><span>Bachelor Degree</span><br /><br /><b>Preferred Knowledge/Skills</b><span>:</span></p><p>Demonstrating thorough level of knowledge of and/or proven record of success in: </p><ul><li>Working in reporting platforms such as Adobe Analytics, Adobe AEM, Adobe Experience Platform CDP, Salesforce Datorama, Microsoft Excel, Google Analytics, Google Search Console and Tableau;</li><li>Compiling and delivering reports and dashboards which address website effectiveness and digital campaign performance;</li><li>Collecting and analyzing data to help digital marketing and content teams understand user behavior, patterns and insights which inform marketing strategies;</li><li>Monitoring and reporting on data quality and data integrity across digital channels;</li><li>Ensuring data capture, usage and retention complies with applicable company global standards and local regulations;</li><li>Interpreting and synthesizing quantitative and qualitative data to deliver actionable optimisation strategies and test recommendations for SEO, media and website experiences;</li><li>Understanding of the latest website testing, automation and analysis tools;</li><li>Supporting search (SEM/SEO) strategies and best practices to drive an optimized digital experience;</li><li>Conducting A/B tests to optimize web experiences and derive insights;</li><li>possessing a results-oriented mind-set, energetic and focused with an intrinsic desire to learn and succeed;</li><li>Building and managing relationships across the business and with other marketing functions;</li><li>Understanding of marketing automation systems (Salesforce Marketing Cloud preferable) as well as web-based content management systems (Adobe Experience Manager (AEM); and, </li><li>Working virtually at a global scale.</li></ul><br>At PwC, our work model includes three ways of working: virtual, in-person, and flex (a hybrid of in-person and virtual). Visit the following link to learn more: https://pwc.to/ways-we-work.<br><br>PwC does not intend to hire experienced or entry level job seekers who will need, now or in the future, PwC sponsorship through the H-1B lottery, except as set forth within the following policy: https://pwc.to/H-1B-Lottery-Policy.<br><br>All qualified applicants will receive consideration for employment at PwC without regard to race; creed; color; religion; national origin; sex; age; disability; sexual orientation; gender identity or expression; genetic predisposition or carrier status; veteran, marital, or citizenship status; or any other status protected by law. PwC is proud to be an affirmative action and equal opportunity employer.<br><br>For positions based in San Francisco, consideration of qualified candidates with arrest and conviction records will be in a manner consistent with the San Francisco Fair Chance Ordinance.<br><br>For positions in Colorado, visit the following link for information related to Colorado's Equal Pay for Equal Work Act: https://pwc.to/coloradoifsseniorassociate. <span style='display:none'>356109 356109WD</span><br><br>
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